Hashtag Team: Content marketing tips from Rand Fishkin, getting into the B2B blogging game

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Welcome back to B2B News Network’s Hashtag Team, where your faithful aggregators curate all that’s newsworthy in the B2B twitterverse. Each week we bring you the best of the B2B buzz as sorted and sifted using the leading social analysis tool Nexalogy.

This week, we’ll explore some content marketing tips, ways to improve your social selling, as well as infographics on B2B growth hacks and how to write the perfect B2B blog post. Enjoy, and we’ll see you again next week!

TRENDING TOPICS

B2B Content Marketing

Did you know that fully 60 percent of B2B content sits unused, or that only 30 percent of B2B marketers say they’re effective at content marketing? Writing on Forbes, Influence & Co. CEO John Hall provides these tips on how to transform your business into one that reinvigorates content distribution:

    • Educate your employees about content marketing.
    • Motivate your team to get involved.
    • Empower your team with the right resources.
    • Take action outside the walls of your company.

          “Don’t let content remain your company’s hidden asset,” counsels Hall. “You have the content: Now it’s time to work on the strategy. Use these tips to transform your company into a content powerhouse from the ground up, using employees, tools, and processes to amplify the benefit from each thought leadership piece you promote.”

Rand Fishkin at Moz offers valuable content marketing tips for B2B companies in this widely shared post. Understanding that B2B firms face different challenges than B2C companies, Fishkin starts with the funnel. Targeting the right stages of the marketing funnel is crucial, as is the ability to design content for parts of the funnel that need it. Also keep in mind that the overwhelming majority of B2B transactions don’t have a single buyer. Carefully consider cost of customer acquisition and you’ll be on the right track, Fishkin concludes.  

B2B Social Media

 

Julia Martin at Social Media B2B examines the ever-changing B2B social media landscape through a series of articles by industry thought leaders. The advice includes eight ideas for generating more qualified B2B leads on LinkedIn, a five-point B2B digital marketing strategy for engagement and visibility, five metrics for measuring B2B content marketing success, and more.

TOP MEDIA

B2B Infographic

Global social media and content marketer Gerry Moran believes that “writing the perfect blog post is like building a house.” How’s that? “With a mix of strong materials and a good blueprint to guide, you can create the rich space to host a growing collection of returning visitors,” Moran asserts. “Your blog similarly needs to have great content in a great format to be successful.”

According to Hubspot, more than half of all B2B companies have secured leads through blogging. Moran says there are three components to building the perfect blog post: great content, great structure and passion.

If you missed last week’s edition of Hashtag Team written by Sarah Dawley, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

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Brett Wilkins

Brett Wilkins

Brett Wilkins is Digital Journal's Editor-at-Large for U.S. news. Based in San Francisco, he is the editor and publisher of Moral Low Ground and is a Yahoo! Featured Political Contributor.