Hashtag Team: Adapting to digitally empowered customers, B2B Snapchat advice from Gary Vaynerchuk

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Welcome to our weekly round-up of the most shared and buzzworthy content about all things B2B on social media, carefully curated by the Hashtag Team each week.

If the thrill of a new social network is enticing for your business, Gary Vaynerchuk offers some advice for B2B organizations thinking of jumping on the Snapchat bandwagon. This week we also found some great resources for optimizing your mobile presence, how you can adapt to the needs of digitally empowered B2B customers, and much more.

We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop.

TRENDING TOPICS

Snapchat for B2B

While he doesn’t advise B2B business to start jumping on Snapchat immediately, Gary Vaynerchuk predicts in this post on Inc. that “…in 24 to 36 months, as the platform dramatically ages up and starts hitting the 30 to 50 year old demo, there will be enormous possibilities.”

These opportunities, Vaynerchuk argues, will be similar to the ones presented to B2B businesses by YouTube. Instructional and information content, such as how-to videos and DIY advice, will give B2B businesses the opportunity to use Snapchat as a tool to connect with customers through stories—and have some fun while they’re at it.

B2B Mobile Marketing  

A weak mobile experience may be turning away new leads and leaving a negative impression on B2B decision-makers who use their mobile devices to across all phases of the buying cycle. If you haven’t optimized your website for mobile search, Patricia Hursh explains in this post why—and how—you should start doing so immediately.

Digitally Empowered B2B Customers

In this post on Adobe’s CMO.com, Giselle Abramovich summarizes the results of a recent study conducted by Bain & Company about the marketing efforts of B2B businesses with digitally empowered customers. They found that nearly half of the marketing and sales executives surveyed reported that digital has significantly changed the behaviour of their B2B buyers—and yet, only 12 percent of them reported feeling well prepared to meet their needs. The post offers some insight into how B2B businesses can better adapt to their digitally empowered customers, and also links to the full report.

The 2016 State of B2B Digital Marketing [Webinar]

DemandWave brings us this webinar, a preview of their 5th annual State of Digital Marketing Report. Set aside 45 minutes or so to watch this webinar on demand, and find out what nearly 300 B2B marketing experts see as this year’s biggest goals and challenges.

TOP MEDIA

B2B Sales and Marketing Trends [Infographic]

We may already be a month into 2016, but that doesn’t mean it’s not worth talking about the trends that will continue to shape the year as we go. This infographic from Sales for Life (as found on Social Media Today) looks at the sales and marketing trends that will specifically be affecting the B2B world in the months to come.

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If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

Photo via Flickr, Creative Commons

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Sarah Dawley

Sarah Dawley

Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley