Web dev firm Wix wins Super Bowl with highest-trafficked ad

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Web development firm Wix.com launched an ad campaign around the Super Bowl, and its YouTube ad has attracted the most pageviews out of all released Super Bowl ads online, Advertising Age writes.

The #StartStunning spot features the cast of Kung Fu Panda 3 honouring 50 years of the Super Bowl by looking back at a few iconic ad campaigns for the brand’s second Big Game spot. The ad riffs off the popular Old Space commercials, the Budweiser frogs, among others.

Then a friend of Po’s says they should start smaller with a “stunning website from Wix.com.”

The #StartStunning ad has attracted more than 36.4 million pageviews, with the #2 spot (Hyundai’s The Chase) coming in at 35.9 million views.

Omer Shai, Wix.com’s CMO, said in a statement to Advertising Age: “We wanted a spot that will resonate with the tens of millions of people who will see it. And how better than to give a nod to iconic Super Bowl commercials within our own ad.”

The viral-video chart created for Super Bowl spots uses data compiled from the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note that this analysis includes all publicly available video views on branded video content.

B2B NN previously wrote about another Super Bowl attracting B2B attention: Adobe’s CMO spot skewering firms that buy Super Bowl ads.

Photo via YouTube screenshot

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David Silverberg
David Silverberg is the former editor-in-chief of Digital Journal Inc. He helped pioneer Digital Journal's proprietary technology to leverage content from writers from across the world. He was the host of Digital Journal's annual Future of Media event. David has been published in various publications, writing on everything from technology trends to celebrity profiles.