You’re a content marketer. You are constantly trying to create captivating content. Your motto is “if you build it they will come.”
How do you know your Mom isn’t the only one reading your whitepaper? Three words: content marketing metrics.
Since you are an innovative, forward thinking marketer, you are not compelled to attend yet another webinar. If you wanted someone talking to you for 45 minutes with 15 minutes of questions at the end, you would go back to your high school math class. Professionals should learn differently. Collaboration. Relationship building. Communication. What about an online chat?
Here’s where it gets exciting. What if you could have a content marketing measurement chat with a content marketing pioneer in a live Q and A session every other Thursday? Pinch yourself, because your prayers have been answered.
Meet Jen Evans, the co-founder of B2B News Network and SqueezeCMM. Jen has been running successful, data-driven content marketing programs for Fortune 50 companies for 15 years. Every other week at 1 p.m. EST, you have the opportunity to learn from Jen and other content marketers, like yourself, in SqueezeCMM’s online chat.
In previous weeks, Jen has discussed how to make sure you’re gathering the right content marketing data, how you determine the right tools to use to track your content marketing efforts and the systems to put in place to get your team to make data driven decisions.
Click here to sign up for the next content marketing chat on June 16th at 1 p.m. EST.