Thursday, March 28, 2024
spot_img

Twitter Chat Recap: Storytelling with Derek Chezzi

Last updated on October 3rd, 2016 at 02:36 pm

Yesterday B2BNN hosted a live Twitter Chat discussion with Derek Chezzi, Editorial Director, Collaborative Journalism of Edelman Toronto. There were some fantastic questions, so we thought we’d share them with everyone.

Q1: You focus on business storytelling. How do you identify a good story to be told?

A1: Stories – editorial or brand stories for a B2C or B2B audience – can follow the same rules: is it timely? Is it relevant? Answer the big question: will the audience care? To be effective, brand communication should be audience-centric.

 

 

Q2: Are there different considerations for what makes a story effective in digital?

A2: Attention is becoming a scarce commodity. It needs to be earned. There is more content than anyone can consume. You have less time to attract the reader. Can you create a thumbstopper moment? Can you grab the audience’s attention? You need to hook them with something they’ll care about. Also use visuals.

 

Q3: Great advice. Attention matters. Does a good story online follow a usual narrative arc or does it have to give good gif? Or both?

A3: Tricky question. As a general rule “stories” should be informative and entertaining. If you’re really successful you make the audience feel something. The platform often dictates how in-depth you can go when telling the story. Sometimes it will be about sharing an idea as succinctly and effectively as possible if, for instance, you’re communicating on Instagram or Twitter like we are today.

 

Q4: Interesting. Do platforms help with those challenges? What’s your favourite digital channel for storytelling? Why?

A4: New platforms have forced us to think differently about narrative. In some instances, it’s atomized stories into bite-sizes. Audiences consume differently as a result. As for favourite channel, it depends on the story. Lately I’ve seen people share interesting ideas effective ways on Instagram, Tumblr and Twitter using similar storytelling techniques as comic artists who are skilled at juxtaposing images and text.

 

Q5: At Learning From Dim Sum we’ll be talking about the concept of dim sum marketing. How does that apply to what you do?

A5: Storytelling is not one size fits all. Sometimes you’re simply sharing an idea, other times we’re sharing a story with more depth. The platform or channel where it’s being consumed is a huge influence on the final shape. As storytellers, we need to select from the cart what will appeal most to the audience.

 

Q6: Nice. On that theme, any good #dimsum stories to share?

 

 

Q7: Love it. Last 2 from the audience. AR/VR impact?

A7: I’ll be very interested to see its application once the tech moves past the gimmick stage (in the short term).

 

 

Q8: Twitter announced it’s opening #Moments to all. Good potential platform?

A8: Potentially. Everyone I speak with finds Twitter unwieldy. I’ll be watching to see if and how users adopt the feature.

 

Don’t miss out! Register now to talk to Derek in person at #B2BPOV!

Featured

Unleashing the Power of AI in B2B Marketing: Strategies for 2023

The digital marketing landscape is evolving rapidly, with artificial...

How To Check if a Backlink is Indexed

Backlinks are an essential aspect of building a good...

How to Find Any Business Owner’s Name

Have you ever wondered how to find the owner...

Do You Have the Right Attributes for a Career in Software Engineering?

Software engineers are in high demand these days. With...

6 Strategies to Make Sure Your Business Survives a Recession

Small businesses are always hit the hardest during an...
B2BNN Newsdesk
B2BNN Newsdeskhttps://www.b2bnn.com
We marry disciplined research methodology and extensive field experience with a publishing network that spans globally in order to create a totally new type of publishing environment designed specifically for B2B sales people, marketers, technologists and entrepreneurs.