b2binfographic

Infographic: How the B2B digital landscape is changing

Social media and technology have changed the way people research and buy products. Unfortunately, B2B suppliers, manufacturers, and organizations have had a hard time adapting to this new and quickly evolving reality. With that idea in mind, the team behind digital marketing company Acquity Group surveyed 500 U.S.-based procurement officers with annual purchasing budgets of […]

claude

Connecting the dots of the social web: An interview with Nexalogy’s Claude G. Théoret

How can a B2B company or marketer keep an eye on all that social media chatter surrounding their space? It takes time, well-planned strategies and knowledge of what’s relevant and what’s pointless. Also, how can a B2B marketer wade through all the spam infecting the social Web? According to Nexgate, there was an increase of 355 […]

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The B2BNN primer on SlideShare

Unless you just graduated from business school, chances are that you have heard of SlideShare. SlideShare is a slide-hosting service where members can upload presentations, infographics, and videos, follow other members, and interact with content and one another. While it has been a fairly underused platform, B2B firms and marketers seem to realize its potential. It is […]

InstagramIntel

5 brands you should follow on Instagram to learn valuable B2B lessons

According to the Competitive Intelligence Blog , only 19 percent of B2B brands use Instagram. And when it comes to marketers, 22 percent have jumped on the photo-friendly bandwagon. The reason? Instagram is still considered a B2C-centric platform. Nothing could be further from the truth, though. Some B2B companies have been able to stand out […]