inclusion awareness

The Shifting Landscape of Inclusion in the B2B Workplace

February is North American Inclusion Awareness Month Though we are experiencing a shifting landscape, where attitudes, and business practices are changing to a more acceptable and tolerable environment, the sad statistic is that 40% of Lesbian / Gay / Bi, and almost 90% of Transgender (Americans) have experienced employment discrimination, harassment, or mistreatment. That astoundingly […]

gartner

A B2B News Network Exclusive Series: Analyzing the Analysts

More than ever, B2B needs expert opinion and analysis. More than ever, “free” analysis in the form of thought leadership content marketing and corporate communications digitally proliferates. As technology becomes increasingly intricate and integral to business management, and billion dollar software decisions can make or break companies, experts with real experience, whose opinions can be […]

digital ethnography motivindex

Digital Ethnography and MotivIndex – An Interview with Ujwal Arkalgud

Ujwal Arkalgud is a Cultural Anthropologist, and a pioneer in the field of Digital Ethnographic Research. He started his career as an in-field researcher conducting immersive ethnographies in the entertainment and travel sector, where he discovered his love for understanding human behavior and the underlying motivations that drive the decisions people make every day. He […]

bot

Cloud Automation: Build a Bot Army

The Cloud has become part of our everyday language, but what is it really? “Cloud computing is a type of Internet-based computing that provides shared computer processing resources and data to computers and other devices on demand. It is a model for enabling ubiquitous, on-demand access to a shared pool of configurable computing resources, which can be rapidly […]

j9 technologies

Enterprise Spotlight: J9 Technologies

Business Service Management (BSM) and Application Performance Management (APM) focus on the methods and processes of software tools, and the monitoring of the performance and availability of those applications.  These management systems help IT departments forecast how an organization’s technology will affect the business side, and give business value to IT metrics. Our new Enterprise […]

Do you know who’s reading your white-paper (other than your mom)? Learn more this Thursday [sponsored]

You’re a content marketer. You are constantly trying to create captivating content. Your motto is “if you build it they will come.” How do you know your Mom isn’t the only one reading your whitepaper? Three words: content marketing metrics. Since you are an innovative, forward thinking marketer, you are not compelled to attend yet […]

Traction Conference Image

Effective B2B Marketing: Everything you’ve wanted to know about B2B traction

Traction: a repeatable, scalable way to get, keep and grow customers and revenue Most businesses don’t fail because they don’t build good products, they fail because they can’t generate traction. Let’s be honest, getting traction for your company isn’t easy. As a business, you need a strong team, customers, and a differentiated product or service […]

SHeeOMain

B2B NN Storyline: Illustrating the story of SheEO, a voice for female entrepreneurs in Canada

The SheEO community has chosen 5 world-changing businesses lead by Canadian women. They are now embarking on the next phase of their business development and we will be telling their stories through our B2BNN Storyline features over the summer months. SheEO is an organization built to support entrepreneurial women deserves an artistic treatment. Learn more about […]

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SqueezeCMM Named in Top 25 Up-and-Coming Companies List by Branham300

SqueezeCMM, the leading content marketing measurement tool for enterprise businesses, has been named one of the Top 25 Canadian Up and Coming ICT Companies by Branham300. Branham Canada is the most widely referenced resource on Canada’s top information and communication technology companies. Branham300’s up-and-coming ICT companies are selected based on creativity and innovation. “The Branham300 […]

Research Success

Top Five Considerations for B2B Research Success

There’s a gap between communicators, marketers and sales teams within business-to-business companies. We all want to help our organizations grow and do great work. But sometimes different priorities and approaches mean sales, communications and marketing teams often don’t speak the same language. In my experience, these teams usually disagree on these types of questions: Which […]