programmatic

Why programmatic sponsored content could be the new go-to ad strategy for B2B marketers

A trend B2Bnn has spotted recently is marketers and advertisers blending creatives and science in programmatic sponsored content. Programmatic sponsored content is exactly what the name implies. The publishing of sponsored content is automated through companies such as AppNexus and Sharethrough that provide native ad formats which will run on media publishing platforms like Forbes and People. By […]

programmatic

Where is programmatic advertising headed in Canada?

Now that programmatic advertising is gaining favour with agencies and publishers, let’s look at where Canada stands on this burgeoning trend. What’s the future of programmatic in Canada? [Editor’s Note: Be sure to also read our previous report on the state of programmatic in Canada] There were two major findings from the Microsoft Ad Exchange […]

slimcut

What’s the state of programmatic in Canada? A case study with Slimcut Media

Programmatic is a growing sector of the Canadian online advertising landscape, with video and mobile ad spends at the head of a notable upswing. Yet this method of automated advertising, which is still largely misunderstood, lags behind its U.S. counterpart. But some publishers in Canada aren’t content to wait on the sidelines. Enter Upscale, Slimcut […]

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The B2BNN primer on programmatic advertising

We’ve all recently heard about programmatic advertising, trend that is starting to become popular with certain brands and even has Google dedicating 60 percent of its budgets toward finding and buying companies in this growing space. Programmatic advertising is “automatic” or programmable advertising buying that can reduce the time between negotiations and possibly dealing with absent media […]

dailymail

Daily Mail runs ad in NY Times to promote programmatic

On Monday, the Daily Mail website ran a full-page ad in The New York Times to promote its “Programmatic Match” campaign. While its tactics are causing advertising pundits to take notice (as evidenced by a flurry of articles announcing the site’s aggressive offer), its attempt to boost programmatic sales is not surprising, considering the sizeable jump programmatic spending […]

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Programmatic trends to watch for in 2015

The unofficial buzzword in advertising — especially mobile — for 2014 is programmatic. While programmatic has become one of the most talked-about innovations in advertising this year, a surprising chunk of the ad world still don’t have a clue what it actually is. So for the uninitiated, programmatic simply means automating the process of buying advertising inventory. Programmatic has […]

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Programmatic advertising comes to wearables

by Kay Mathews Programmatic ad buying promises “hyper-targeting abilities” and FitAd brought this burgeoning tech for marketers to wearables by inking a deal with Amtrak’s Acela Express. The train-travel company is being called by Adweek “the first known programmatic wearables ad buyer.”  Travelers in Acela’s Eastern Seaboard route who are golfers on courses in that […]

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Why programmatic is a trend you can’t afford to ignore

Programmatic buying is shaking up the digital marketing industry, even if those deep within the market don’t know it yet. As TechRadar reports, according to recent research by the IAB (International Advertising Bureau), 89 percent of European publishers, advertisers and agencies state that they believe “programmatic trading will indeed have a significant impact on digital […]

google

Google to spend 60% of digital marketing budget on programmatic

Google is looking to shift more of its digital marketing budget into programmatically traded campaigns, according to its global chief marketing officer Lorraine Twohill. Twohill, speaking at the recent Web Summit in Dublin, set the expected figure at 60 percent, the Drum reports. “The biggest barrier to getting to that is that the team gets the value, so retraining […]

AOL announces cross-device programmatic system, to debut in February

The veteran Web player announced a new cross-device ad targeting system aptly called One. AOL is combining its ad platforms such as Adap.TV and AdLearn Open Platform (AOP), by taking programmatic buying of video from Adap.TV and display and banners from AOP, as Ad Week reports. “This is really along that pathway of making life easier for marketers within […]