A visual of the major social media platforms

Social media spend expected to climb, but its ROI is elusive

According to the recent The CMO Survey, social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years.  This share only reached 5.6 percent in 2009. But most shocking is that only 3.4 percent of marketing leaders say that social media contributes very highly to firm performance, with 40 percent of survey respondents reporting […]

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Organic Matters: Advertising for permission vs. awareness only

Paid media can generate two things: awareness and action (in this case, permission). Here’s an overview of when to focus paid on permission and when to focus on awareness. 1. There are a couple of fundamental rules marketers often forget to take into consideration in their communications: For a significant percentage of your audience (as […]

MergeAhead

Why 2016 could see more mergers, acquisitions in ad industry

2016 could be the year we see a major increase in M&A activity within the advertising space, according to new data from mergers and acquisitions firm AdMedia Partners. More than half of the survey respondents (54 percent) said they would explore a sale of their company next year. Last year’s survey saw 40 percent of respondents saying […]

FacebookAdvertising

Report: Facebook ads still a better investment than Google display ads

Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]

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U.S. digital ad revenues reach whopping $27.5 billion in first half of 2015

Digital advertising revenues in the United States hit an astounding $27.5 billion in the first half of this year, according to a new report from a global non-profit organization that oversees the entire digital advertising industry. According to the Interactive Advertising Bureau’s (IAB) Internet Advertising Revenue Report, released on Wednesday, Internet ad revenues are up 19 […]

carousel

Stat: Facebook’s carousel ads 10x more effective than its regular ads

Carousel ads are 10 times more effective at getting people to click through compared to static sponsored posts on Facebook, according to a new report cited by Digiday. B2Bnn previously reported on new carousel ads introduced to Instagram and later Facebook, allowing advertisers to publish ads letting users scroll through multiple photos. According to data compiled […]

google

Google launches new ad-targeting product Customer Match

Google announced in a blog post the unveiling of an online advertising product called Customer Match, that allows marketers to target ads to specific customers using their email addresses whenever they use Google search, YouTube or Gmail. According to Sridhar Ramaswamy, Google’s Senior Vice President of Ads and Commerce, the new ad tool will help marketers […]

FBAds

Facebook’s Conversion Lift can now compare ad effectiveness

Facebook’s ad-performance-tracking tool Conversion Lift now has a new set of features. A new feature allows advertisers to compare multiple ads and see which performs best. Facebook announced the new add-ons in a blog post, as reported byTechCrunch. Previously, the Conversion Lift tool — launched in January — allowed advertisers to see if their ads […]