videomarketing

Study: 73% of B2B marketers say video positively impacts marketing results and ROI

A new study found that almost three-quarters of respondents believe that video positively impacts marketing results and ROI. The study, conducted by online video marketer ReelSEO, surveyed 350 B2B marketing, agency and management professionals. Other stats from the study revealed: 96% of B2B organizations are engaged in video content marketing 94% of respondents are involved […]

MbileVideoAd

Inside look at why mobile video advertising is growing fast

There is no doubt that mobile video has already become the primary focus for the likes of YouTube, Facebook and Twitter, particularly when it comes to these brands’ respective ad efforts. Recent research uncovered mobile video advertising is growing three times as quickly as desktop video advertising. B2Bnn breaks down the numbers. BI Intelligence Shows […]

mobilevideoadvertising

Canadian advertisers harnessing power of mobile video

Canadian advertisers are continuing to expand their video strategies at a rapid rate. Advertisers in Canada are using a variety of platforms, including mobile video, which is growing at an immense rate, says a new study. Last week, Videology, a software provider for converged TV and video advertising, released a report titled “First Quarter Canada Video […]

ultrabook

What you need to know about the state of online video display advertising

With online video display advertising poised for significant growth in the next five years, two factors are top of mind: quantity and quality. Online video, in some ways similar to television with its ability to “tell stories” that are particularly strong at creating brand awareness, is a medium unlike any other, especially for advertisers. According […]