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B2B Solution of the Week: Why B2B should ditch legacy payment networks

The best B2B firms are flat and nimble. They do business at 21st century speeds. So why do they hamstring themselves by accepting payments through 20th-century legacy networks such as Visa and MasterCard that overcharge for their services? These networks and their associated processing partners require transaction charges of up to 3.5 percent, startup assessments, minimum […]

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7 tips to clean your smartphone, inside and out

Apple, Samsung, Motorola, Google and Microsoft recently released new devices, which means many B2B professionals may soon be looking to upgrade their devices. With new phones and major operating system updates, it’s time to think about what you can do to improve your smartphone experience. Smartphones have become the primary computing device for millions of […]

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The B2Bnn primer on how your B2B can make its own amazing infographics

Visual content in B2B marketing is nothing new. Marketers have used content like pie charts and graphs for a very long time. However, a quick Pinterest search reveals that an increasing number of B2B firms have added infographics to their campaign strategies. According to MDG Advertising, in April 2015, Google Search surfaced at least 62 million […]

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How to increase opens, click-throughs in your email marketing campaigns

Since 2012, click-through rates (CTRs) for email marketing messages have flattened, according to research by MailerMailer.com. And only 5 percent of B2B marketers cite electronic newsletters and email as highly effective top-of-funnel tactics, according to Forrester. So what can B2B marketers do to make email marketing more effective? What are the challenges and opportunities? B2B […]

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How to make strong visual content for your B2B marketing

We love visuals, and infographics in particular. Just take a look at how many infographics and images are shared on social media every day. And look at the rise of image-based social media networks like Instagram and Pinterest, or the image sharing site Imgur. There’s just something about images that we love and crave. In fact, we’re […]

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TED Talk Takeaways: Successful startups are always timely

Welcome to a new regular feature B2Bnn is debuting today! With TED Talks Takeaways, we’ll sum up the main points in new TED Talks presentations ideal for business leaders, tech watchers and social media mavens. Our first installment looks at this six-minute presentation from Idealab’s Bill Gross where he discusses the five elements of start-up success. Gross is the CEO […]

Alibaba

What Alibaba can teach us about winning in B2b ecommerce

The average North American likely hasn’t heard of Alibaba, but the Asian retailer is larger than Amazon and eBay combined. The juggernaut, founded in 1999, continues to dominate the ecommerce market and continues to generate substantial revenues and make history. In September, Alibaba made international headlines after having the largest global initial public offering (IPO) […]

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Software-defined networking: A primer for non-techies

B2B tech is getting smarter. Back at the dawn of internet time, you had boxes and routers and a network was ‘managed’ by plugging and unplugging things. Each device had its own brain and each component had to be individually managed, and like Christmas lights, an entire network could be dependent on one faulty connection. […]