cloud

5 Reasons B2B Companies Should Migrate to Cloud-Based Unified Communications

As B2B companies grow, they will need to make smarter investments in sophisticated technologies that reflect their current status, find better ways to accommodate remote and mobile employees for recruitment and collaboration purposes and put measures in place to ensure business continuity and security. Communications technology is a critical component to meeting these business needs. […]

Hacking Marketing

B2B Inspiration: Hacking Marketing with Scott Brinker

Over the past decade, marketing responsibilities and tactics have changed dramatically, a prominent marketing technologist said. In today’s digital world, Scott Brinker likens the challenges of creating great marketing with those of creating great software. “They’re both juggling an explosion of digitally powered interactions in a tornado of constant change and innovation,” Brinker said. “They’re […]

silicon-valley

Apttus Brings ‘Quote-to-Cash’ Functionality to Microsoft Dynamics CRM

The world of CRM just got more interesting. Apttus, one of the leading if not the leading “quote-to-cash” application on Salesforce, today has announced the Apttus Intelligent Cloud that will bring its functionality to Microsoft Dynamics CRM, the second most popular customer relationship management platform. B2B users of Microsoft Dynamics will now be able to […]

App Party 1

The B2B App Party: Presentations, artificial legal intelligence & electronic signatures

Consider this list a cocktail conversation kick-starter for the after-party at the convention center. To compile our list of the current most popular B2B applications, in no particular order, B2B News Network based its judgment on industry participant input and software analyst expertise across six categories. We’ll report our results over the next two days. […]

martech_sf

Our Man at Martech 2016: Archived tweets from Derek Handova’s conference coverage

Martech USA is running from March 21 to 23 in San Francisco. Our correspondent Derek Handova is there. In case you missed his live tweets from today’s sessions with John Hardy of Disney and Theresa Regli of Real Story Group @B2Bnewnetwork, here they are collected in chronological order. John Hardy, Director of Marketing Sourcing, The Walt […]

cabinet_image

Digital Marketing Workspace: CabinetM releases MyStacks

This month, Boston-based startup CabinetM announced the launch of MyStacks, a free, interactive tool which allows digital marketers to build, collaborate on, and discover new tools for their own unique marketing stacks. “We help marketers make critical technology decisions in a rapidly transforming digital environment,” says CabinetM cofounder Sheryl Schultz. “Our platform enables collaboration around […]

LosingMoney

The Primer on FinTech: How it’s simplifying financial services

With the rise of the Internet and mobile devices, many industries have been disrupted. Everything from taxicabs to law, there hasn’t been an industry that tech hasn’t transformed. This, of course, has also been a tremendous boon for the average consumer. Even the financial services industry has been interrupted through the advent of FinTech. This […]