Report: 80% of B2B marketers want to increase their LinkedIn use

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A new report found 80 percent of B2B marketers intend to boost their use of LinkedIn.

The “2015 Social Media Marketing Industry Report” published by Social Media Examiner also found 71 percent of B2B marketers said they would be interested in learning more about using LinkedIn for social media marketing.

The report said that while Facebook dominates in the B2C space (65% of marketers select it as their number-one choice), for B2B marketers, LinkedIn passes Facebook and Twitter “plays a much more important role.”

Turning to other networks, 53 percent of B2B marketers intend to increase their use of Facebook, while 40 percent cited Instagram. Still, some marketers are skeptical about Facebook: 45 percent of respondents said think their Facebook efforts are ineffective.

A total of 91 percent of B2B marketers said social media was important to their business. The report found most marketers (69 percent) are using social media to develop loyal fans and gain marketplace intelligence (68 percent).

Finally, the report tallied data on social media ad use. “Marketers plan on increasing their use of Facebook ads (53 percent), Google ads (38 percent), Twitter ads (31 percent), LinkedIn ads (29 percent) and YouTube ads (26 percent), in that order. A significant 56% said they have no plans to utilize Twitter ads.”


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