About 70 percent of web traffic happens through mobile devices.
That makes mobile advertising the most popular way to reach out to customers. However, making your website or newsletter mobile-friendly is not enough. If you’re looking to acquire more leads, you’ve got to give web push notifications a try.
Web push notifications are widely used by marketers to engage with customers, obtain email subscribers, send updates, and promote products and services. The great thing about push notifications is that they can be used both in desktop and laptop computers so you basically got every internet user covered.
But for such a tool to be effective, you need to know when the right time is to send a message. Scheduling push notifications is easy when you’re using an all-in-one marketing platform that allows you to automate the delivery and gain insights. Scheduling messages is a time-saver for sure. But it has many other benefits too.
For one, it ensures that you don’t miss a thing. As a marketer or business owner, you’ve got too much on your plate. While promoting your brand, you also have to juggle with other tasks and responsibilities like finding investors, developing products, or exploring other marketing strategies. Using a scheduling platform, your marketing messages are delivered straight to users’ devices or browsers at the time you want them to receive it.
But to get better traction, you want to know when to schedule your push notifications.
Of course, it depends on varying factors such as the timeliness of your offer, who your target customers are, and where they are located.
Follow these techniques to maximize your web push notification delivery:
Excite customers with time-bound offers
Encourage customers to take actions quick by setting an expiry date to your offers. For example, if you have an upcoming sale, schedule a series of notifications, not just one. As the sale progresses, make them feel more excited too by instilling a sense of urgency. You can use phrases like “You only have three days”, “Today is the last day!” or “5 stocks left”.
Schedule by time zone.
This is very, very important if you want to get great results from using web push notifications. Of course, you wouldn’t want to have your messages delivered at midnight when your target customers are already deeply asleep, nor you wouldn’t want them to miss your offer because they are a day ahead of your time zone.
Integrate optimal time.
More than the time zone, you also want to send your messages based on each user’s behaviors. This can be done by analyzing their app engagement patterns so that your marketing messages are automatically sent on the time of day that they are most likely to open it. It is a personalized approach to scheduling push notifications but it doesn’t mean you have to do it manually. There are tools that integrate optimal time algorithms based on individual users.
Determine the right frequency.
The frequency of your push notifications depends on many factors, such as your industry and the type of content you have. For example, notifications for news could be sent 3-4 times a day, depending on its significance and gravity. For game updates, once a day is enough. For travel deals, 2-3 times a day, depending upon the holiday seasons.
Offer value that appeals to users.
No matter how exciting your offer is, if it does not appeal to your target audience, they are less likely to click on your notification. Needless to say, contents that are relevant to users generate higher engagement. Studies also show that personalizing notifications can boost the open rate by up to 800%! So, don’t just send push notifications to anyone. You may need to segment your subscribers or app users to ensure that they are getting relevant contents and offers.
Web push notifications is surely a fantastic way to reach out to your customers. But to get successful outcomes, proper scheduling is the key.
Mike Austin is a marketing and creative content specialist at Adrack.com and working in the Digital Marketing industry since 2009. As a conversion-driven marketer, he is passionate about helping businesses expand their online visibility and reach their goals.
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