Social media has become the lifeline of today’s generation. From making new friends to organizing revolutions that change the world, social media is where everyone is. And thus, almost every business has taken to various social media platforms to advertise their services and products. However, with the immense benefits, comes a number of legal implications, which need to be taken care of. There are a number of common mistakes which businesses often make, which lands them in legal hot waters.
1. Not giving proper credits
With so much of useful resources around, businesses often share texts and photos acquired from other sources. However, this can land your company in serious legal trouble if the said content is under the copyright. It is of utmost importance to do adequate research to find out who owns the copyright to the content before you share anything. Give proper credits as and where applicable. Visit this page for more information.
2. Not disclosing influencer marketing
According to the latest FTC guidelines, business owners, as well as social media influencers are legally obligated to disclose in clear terms if a certain post is an advertisement of a business. Influencers who are marketing a product, service or otherwise must disclose the nature of their association with the said brand.
3. Improper format of marketing
The FTC has issued strict guidelines to follow when it comes to the format of an influencer marketing post. Not only is it required to mention that the said post is a marketing, but there is also a format for that as well. For example, if the text is long enough to be shortened into a preview with a ‘see more option’, the declaration of it as marketing has to be made before the portion of the text hidden, by the option. There are certain ways in which hashtags are to be used as well, to indicate the nature of the post.
4. Using copyrighted music
Often businesses make use of popular soundtracks, songs, and music for their advertisements. However, it is illegal to use copyright music and the owner of the piece can sue the brand for royalty. In a number of cases, social media platforms such as Instagram would not even let users upload videos without copyright. It is important to do research and steer clear of using any music without proper licensing.
5. Publishing fake testimonials
In order to boost traffic as well as to create a sense of reliability often, companies resort to publishing excellent reviews and testimonials from fake accounts on social media. Although this makes the business appear more successful and reliable, it is an illegal act committed with the aim of false customers. Once caught and proven guilty of faking testimonials, it has massive legal ramifications, including huge fines.
It is important to tread into the world of social media marketing very carefully. One wrong step can not only ruin your reputation, but it can also land your business in major legal trouble as well.
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