Putting together the perfect blend of web design elements — such as your marketing and conversion components — isn’t exactly easy to pull off.
You’ll need to consider several factors like the right color combinations, your site structure, and content placement, etc.
With all the things that you need to consider, you’ll soon realize that designing a website that’s not just aesthetically good, but one that’s also high-converting can be very challenging.
However, if you play your cards right and you manage to come up with the ideal design, you can increase your conversions, generate more traffic, engage your site visitors, and, ultimately, drive sales.
That is why, if you want to succeed in growing your online business, you need to be able to put together the right web design elements.
The good news is, that’s exactly what we’re going to cover in this guide.
Captivating visual elements
Using high-quality photos is a great way to amp up the aesthetics of your e-commerce website.
Top web design companies suggest that if you want to deliver a visual experience that can help draw in your target customers – one that stands out from your competitors – you’ll need to get creative with your web images.
One way of doing this is by mixing real photos with graphics or illustrations.
For instance, using tools like Canva, you can overlap graphics on top of your real photos to create visual elements on your website that support your branding and message.
It can be a great way to add charm and cuteness to your simple background and product photos.
If you want to give off a more serious vibe, you can use graphics like numerical symbols to convey abstract or complex concepts like AI.
Creating stunning and creative web images helps you stand out from your competitors and catch the attention of your target audience – which can aid in increasing your traffic, conversions, and sales.
Plus, it’s a great opportunity to show your potential customers your brand personality.
Providing a minimalist navigation structure on your online store can help prevent your visitors from getting overwhelmed when on your website.
The easier you make it for users to move around your site, the more likely they will spend time following your navigation paths leading to your CTA buttons instead of wondering HOW to get there.
It also allows for better usability for your potential customers with wearable devices such as smartwatches since simple navigation is perfectly suited for small displays.
An excellent way of applying simple navigation in your web design is to add a Search feature on your site.
With a search functionality, shoppers can just type in the products they want to find on your store, and they’ll get to their desired page with only a few clicks.
This helps your visitors shop with ease and find what they want quickly — which improves their user experience and helps increase your conversions and sales.
Having a search feature on your website also helps your visitors find your relevant web content such as your FAQ pages, blog posts, and more easily.
You can also work with some of the best e-commerce platforms that offer excellent tools and functionalities for website building and design that allow you to easily create a simple navigation structure for your site.
By keeping your website navigation structure and features to a minimum, you can make the shopping experience of your customers easy and memorable – which, in turn, helps raise your sales.
Simplicity and bold colors
Bold colors and simplicity might seem like contradicting elements at first, but with the right combination, they can help you create unique visual elements.
However, using bold colors doesn’t mean you need to imitate an explosion at the paint factory, but rather, it’s about applying bright and vibrant colors in your design to highlight your products, CTA buttons, and more.
Lay those against a simplistic background image or pattern, and you can establish a visual element that can grab the attention of your website visitors and eventually convert them into subscribers or buyers.
In fact, depending on the visuals you’re designing, you might even benefit more from making your image transparent through photoshop. That way, the primary object of your design becomes the sole focus of your audience.
Remember that there’s a fine line between bold and distracting colors, though, so if you need some help with coming up with the right combinations, then you can use tools like Adobe Color.
The tool helps you come up with color themes for your designs by applying the color harmony rules to ensure balance according to your base colors.
If you have an image that has a color palette that you like, you can upload it and the tool will extract the colors and give you a color theme.
With tools like this, you can easily create themes that use bold colors in your design – while ensuring that your color combinations aren’t weird, distracting, or hurt the eye.
By combining bold colors and simplicity, you can create product pages and more that appeal to your target audience and evoke emotions that help compel them into acting on your conversion goals.
How you design your website plays a vital role in increasing your traffic, engaging your target audience, driving up your sales, and ultimately growing your business.
While there might be several strategies you can employ to improve your web design and drum up more business, the ideas share above — if you’ll take action — are bound to bring you great results. That being said, be sure to use the tips that we shared above.
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