No matter the size of a business, a well-designed website is a crucial component for ongoing success. The problem with this fact is born from the unfamiliarity which many business owners have towards the ever-evolving tenets of digital design. Using just one small subset of an industry as an example, we look at an online bingo gaming website to explore how web designers might ensure maximum engagement.
Features First: Bingo Sites Prioritize Most Popular Titles
To get the most out of a website, its design needs to be approached as a fusion of two primary elements, of form and function. A balance needs to be found here, where slipping too far in one direction over another will only hurt the overall user experience.
For this example, consider the online bingo games available at https://bingo.betfair.com/. On this one page, the central most features are those which display the games on offer. Given prime visual real-estate are games like Rainbow Riches, Dodgems, and Dragon’s Luck. Their popularity keeps the service running, and as such, they have been given appealing designs, simple access, and other important accessibility tools right from one centralized location.
The same should be true for any website, where developers need to find a natural point between the concentration of information and sensory overload. Customers want to see a range of what is on offer, but too much information is unappealing for the vast majority of users.
Clarity of Function: Bingo Sites Are Structured for Ease of Use
Once a single section is fleshed out, the focus needs to be placed on a clear method of interconnectivity. Too often websites are built by an industry for an industry, and while this can have advantages internally, it also comes with problems of alienation for the average outside user.
One of the ways to combat this is to employ the expertise of a professional designer, but as this can be expensive, it’s not always the best choice. Instead, a better idea can be to guide users unfamiliar with the intricacies of a business through a website mock-up and usability testing, as explored by https://www.designtheplanet.com/. Friends and family members can be invaluable resources in this regard.
With some testing here, you can ask testees about what they liked or disliked about a website while prompting them to search for key features under their own cognizance. Returning to the bingo example above, consider the navigation bar located at the top of the page. Each other subset of games is clearly listed within this pane. Note that some games will appear in multiple of the listed sections, as this is a conscious approach by the website to ensure greater navigational ease. Here, the focus is obviously on how customers browse, and that’s an idea you should aim to emulate.
Once the general design for a webpage is completed, additional work also needs to go into ensuring that it maintains clarity and consistency over both desktop and mobile forms of access. As reported by https://www.cnbc.com/, this proportion is still on the rise. When all possible elements have been taken into account, developers can go through with the final building. Whether using professional services or doing this work yourself, following the steps in this guide should make for a much more engaging and efficient final product.
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