Public relations can appear daunting to some, and coming up with an effective strategy can feel like a huge burden to undertake. It’s relatively simple to execute, though, especially if you follow a clear plan from the offset.
Whether you’re promoting a travel brand, publicizing a new book or encouraging more people to play games like blackjack switch in 2020 by Slotsheaven operator, there’s always a template you can follow, and various do’s and don’ts that professionals within the industry always adhere to. Learn them, and getting to grips with basic public relations skills will stand you in good stead once you branch out.
With that in mind, we thought we’d share some of the basic do’s and don’ts to keep in mind when you’re planning your next strategy and wanting to strike up solid relationships with journalists.
Do get your company’s message right
When coming up with a PR strategy, your target audience should always be at the forefront of your thoughts. That is exactly why deciding what message you want to convey is vitally important. Get your message wrong, and you’re damned from the start. How do you want the general public to view your company? Once you’ve tackled this, you’ll then find it a lot easier to craft any material from there. See it as laying the foundations.
Don’t just assume the media will want to cover it
Building a reputation is vital in PR, especially in terms of being easy to deal with and having some form of humility. There is absolutely no point in bombarding journalists and media outlets with revolutionary ideas if you aren’t treating journalists with respect and, to be blunt, bombarding them with emails or calls. Earn a journalist’s respect and prove yourself to them over time, and then they’ll be more likely to get on board with your story.
Do reach out to journalists
Carrying on from the point above, keeping journalists on-side is hugely important. Journalists are regularly contacted with pitches and leads on new companies or products, so you must get your proposal across as clearly and succinctly as possible to get them hooked from the off. Make sure you do your research on the journalist, what type of content they tend to cover and don’t be shy. First impressions count in this business, so give them the attention they deserve.
Don’t bombard professionals with messages
After you contact them for the first time, don’t then bombard the contact with endless emails or calls, or you’ll essentially risk losing them altogether. Not just for that specific campaign, but any others in the future. If you don’t hear back from them, wait a few days before following up, then if nothing still, consider it a no go. Social media is a good platform to reach out to professionals too, but try to keep it to a minimum and use it as an initial point of contact before discussing things in more detail elsewhere.
Do assume that everything you say is on record
When discussing anything with a journalist, be aware that everything you say is essentially on record unless stated otherwise, so be sure to disclose the right information as to avoid disclosing anything that you don’t want to be published in the media.
Don’t ever lie
You shouldn’t lie ever anyway, but especially when working in PR. Not only will it damage your personal reputation, but it will be hugely detrimental to your company’s image too. The last thing you want is to come across as is an untrustworthy brand, so be honest and open, and never lie.
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