5 Reasons Why Businesses Should Use Proxies for Brand Protection

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2020 saw a significant increase in businesses fortifying their cybersecurity measures. With the COVID-19 pandemic forcing the majority of companies to transition to a remote working business model, enterprises are now entirely focused on finding the best solution to protect their operations, data, employees, etc.

When it comes to proxy servers, most people have a vague understanding of what they are and how they can protect them. For an average internet user, a proxy is nothing more than a tool for unblocking geo-restricted or blocked content online and safely using a public WiFi network.

However, proxies can do so much more, especially when it comes to brand protection and security. Proxies have their own IP addresses and act as gateways between a private network and the internet.

Because of their nature, they can be used for a range of vital business functions, ranging from customer experience to cybersecurity. With that in mind, here are five reasons why your business should use proxies for brand protection.

Improved Bandwidth Speed and Stability

There is a misconception that proxy servers tend to slow down internet speeds to do their background work, but this is wrong.
Proxies can be used for many different purposes, such as:

    Save bandwidth on a network;
    Compress traffic to increase speeds;
    Cache web pages and data;
    Provide online access to networks for multiple users;
    Remove ads from websites;

Because of that, businesses use proxies to free up busy networks, improve bandwidth, speed, and stability of internet connections. By doing all of the above, proxies can significantly declutter busy networks so that your employees can enjoy quick and easy access to the internet.

Monitor and Control Employee Bandwidth Use
One of the worst things that can happen to any company is its staff accessing inappropriate and non-secure content online on business networks. Aside from exposing your business to a range of cybersecurity risks, this is also a massive waste of time that can be used for much better and more important purposes.

This is the main reason why many businesses run their internal networks on proxy servers. A proxy provides access to internal networks by allowing administrators to determine the exact number of devices with network access and which websites those devices can access.

Any undesirable content can be blocked, thus reducing the time online and bandwidth use of your employees. This is also an excellent way to monitor any potential security breaches and illegal activity.

Improve the Overall Security of the Organization
Every business today is concerned with cyberattacks, hackers, etc. Any type of data or security breach exposes the entire organization to risks of losing precious data and money, endangering public image, and so on.

A data or security breach can be costly to deal with. Fortunately, this can be remedied by using proxies to reduce the chance of data or security breach. A proxy acts as an additional layer of protection, adding more security to protect your outside traffic and servers.

Proxies have direct access to the internet, and they can serve as buffers to relay any traffic from outside networks. By doing so, hackers can’t reach the server in charge of storing your data.

Retain Anonymity While Performing Sensitive Tasks
Perhaps the best thing about proxies is the increased level of anonymity when it comes to web traffic. This is one of the most vital functions for businesses. Proxies offer additional identity protection to protect partners, clients, your business, sources, and data, including all sorts of company activities and your current development/research.
In case any third party tries to track your web traffic, a proxy will prevent them from tracking and monitoring any sensitive tasks that require an internet connection.

Traffic Control to Avoid Server Overload
Modern consumers expect businesses to be always available. If they want to buy something and your website is down, they will find what they need elsewhere. To avoid losing your customers, you need a way to control your traffic to prevent a server overload and your website going down.

Peering, cloud data storage, and proxies are the best way to ensure maximum uptime and exquisite customer experience. When you run a business online, all your content and data from your website is stored in the cloud servers. When your website is experiencing increased traffic, peering helps retrieve the needed data without overloading the servers. Instead of that, proxies serve as access points by using a single web address per server.
That way, they ensure increased balance when dealing with increased web traffic by evenly distributing the traffic across servers, ensuring no overload and downtime.

Conclusion
Brand protection is one of the most crucial things for your business. With an increasing number of data breaches this year, investing in the latest cybersecurity measures has become one of the top priorities for every business today.

Prominent industry’s service providers build and maintain resources specifically for this use case as the need is obvious. For example, the proxy service for brand protection at Oxylabs provides a reliable proxy infrastructure as one of the best ways to keep the e-commerce business running.
So whether your company is a large enterprise or a small startup, proxies can significantly help improve your brand protection and stay proactive in terms of security.

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Arnov Rahman

Arnov Rahman

Arnov is a Marketing Manager at SqueezeCMM, a B2B content marketing and analytics start up. He is fascinated by the intersection of technology, marketing, and people in the development of awesome products. He's into life-hacking, psychology, and data-science.