What Are the Most Useful Tools for Email Lead Nurturing

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In today’s highly competitive economy, marketers must fight tooth and nail to improve their brand’s awareness, engage and educate customers, and maintain healthy relationships with them. It’s all about showcasing value; this is where lead nurturing comes into play. In essence, lead nurturing involves building rapport with potential clients to guide them throughout their journey until they successfully make a purchase. In this article, we’ll explore several tools marketers can use to leverage the boundless potential of email lead nurturing.


This first platform is one of the most popular among marketers worldwide. Basically, AWeber is an email marketing app thanks to which you can create mailing lists, compile user data, and design and send customized newsletters. Other handy features include ‘autoresponders’ to automate email marketing campaigns, and a metrics viewer to analyze statistics related to a current or past campaign. Subscription for the ‘Pro’ version varies between $19 and $149 per month depending on the number of subscribers.

Constant Contact

Totaling over 600,000 international customers, this tool is one of the biggest email marketing software providers out there. Marketers love Constant Contact for its great versatility, great choice and templates, and extensive features. Beyond simple email marketing tools, the platform includes surveys, social media integration, as well as event marketing props. Monthly subscriptions start from just $16, with a 60-day initial free trial.


GetResponse is a go-to platform for countless online marketing professionals. This comprehensive software provides marketing and e-commerce solutions, landing pages, sales funnels, email automation, and webinars. Among the Best Alternatives To Constant Contact & AWeber, GetResponse is a serious contender. With an entry price tag of just $15, it’s relatively cheaper than most of its competitors, offers good deliverability, and is very beginner-friendly. There’s a lot more to find out by consulting comparative guides and online reviews.


This one is yet again a software of choice. If you want to get started with email marketing, build landing pages and sales funnels, automation, and employ CRM tools, ActiveCampaign deserves a top spot on your list. Aside from the common features mentioned above, the platform can handle third-party integrations (Instapage, Thrive, Hubspot, Shopify, etc.) better than its counterparts. While it may be slightly overwhelming for novices, ActiveCampaign will prove a powerful and well-rounded marketing platform for all types of businesses. Prices range from $15-$279 monthly.


Lastly, and despite its lack of integration, Sendinblue is a superb tool for those who want to leverage email and SMS marketing, build landing pages, integrate live chat, and more. It offers plenty of automation features, has great support and deliverability, and is more affordable compared to other online marketing software. At just $65/month for their ‘Premium’ plan, we’d say that’s a bargain!



All in all, there is no shortage of tools that can help you create a successful email marketing campaign. The features offered by all these platforms will guarantee your business tons of leads, ensure customer retention, and optimize your sales funnel. With the help of a qualified digital marketer, you can expect your venture to reach new heights within a matter of weeks!

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Jennifer Evans
President, @B2BNewsnetwork (launched Nov 2014). Content, community and analytics obsessed. Inventor @squeezecmm. Past chair, @itac_online @whiteribbon