Most people don’t realize that web hosting is not just a way to get your website online, but it’s also a money-making opportunity. Reseller hosting lets you rent server space from a web hosting company and then sell parts of that space to your clients. You begin by buying a reseller account from your preferred hosting provider. Then you start selling hosting through your account and making money. Sounds easy, doesn’t it? With all that being said, however, turning a profit with reseller hosting depends on several things:
Finding a Niche Market
When you resell hosting to clients, the money you make is largely dependent on your marketing tactics. The first thing you have to realize is that you won’t be able to compete with the big players in the web hosting space. For this reason, you’ll need to market to a niche audience. By becoming a leader in a niche market, you significantly improve your chances of finding customers as a reseller. This is because by marketing to a niche audience, you can address your audience’s deep needs in ways the big guys don’t. Furthermore, you’ll be able to keep your costs low by not needing to meet everyone’s needs. Additionally, you’ll have less competition since you aren’t competing with the big hosting companies, and you can provide better customer service since you’ll have a good understanding of your client’s needs.
Getting Everything Set Up Properly
To get things started with your reseller business, you’re going to need to have a few things in place. To begin with, you’re going to need a parent hosting company that offers the services and products you want to provide to your clients. For instance, are you planning on offering VPS and dedicated server plans or just shared hosting? Will you offer different packages for each hosting type? Do you need a hosting provider that provides technical support? Once you have the answers to these questions, you need to find a parent provider that meets your needs.
After you’ve found a hosting company you like, you then need to choose a reseller hosting package. The package you select will once again depend on what you want to offer your clients. Most reseller packages will offer varying amounts of bandwidth and disk space. If you’re just starting out, you can get away with lower amounts of bandwidth and disk space. However, it’s important to consider the future and how fast you may grow, so it may be better to start with a package with a medium amount of bandwidth and disk space so you don’t run out of room for new clients.
Lastly, you’ll need to set up a website from which you can market your services. Your website needs to speak directly to your target audience and contain all the necessary information about your products and services. It should be easy to use, so clients can quickly find the package they need and get started with your services.
Offering Exceptional Customer Support
It’s essential that, as a small hosting company, you offer your clients exceptional customer support. Subpar customer service can destroy your reputation quickly and reduce your profits significantly. However, a large group of satisfied customers can greatly increase your earnings.
Customer support begins the moment someone arrives on your website. For this reason, you need to ensure your website is easy to use and seamlessly guides your visitors through the process of signing up for your services. Furthermore, visitors should be able to quickly have their questions answered via Live Chat and an FAQ page.
After signing up, customers should receive a welcome email that clearly explains the next steps they need to take. It should also include information on how to reach someone if they have any questions or need assistance.
Some hosting companies provide support, so you may simply need to arrange a hand-off, or you may have to provide all the support yourself—either way, you need to ensure that you can answer your clients’ queries 24/7/365.
Can you turn a profit with reseller hosting? The simple answer is yes. However, your success depends on three things: selecting a niche to target, setting up your hosting properly, and offering amazing customer support. If you can accomplish these things proficiently, you will be well on your way to gaining a steady income from reseller hosting.