Innovative Supply Chains in the Floral Industry

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As the floral industry becomes more extensive, the complexity of the supply chain becomes more complicated. The floral industry requires comprehensive technology and logistics to ensure flowers stay fresh and in good condition before reaching the retail floor. Let’s see how the floral industry maintains consumer expectations within their supply chain.

Temperature Monitoring

All flowers, regardless of climate or location, are shipping in a refrigerated truck or in a truck with a separate refrigeration element if more than flowers are shipped within that truck. The ideal temperature to store flowers is between 34 to 36 degrees Fahrenheit (1 to 2 degrees Celsius), which is slightly above the point when water freezes.


At SnapBlooms, flowers are also placed in a hydrating mixture on top of this temperature to preserve the flowers. However, if the flowers are removed from this mixture, or the temperature fluctuates 5 degrees plus or minus 38 degrees Fahrenheit (3 degrees Celsius), the flowers are likely to die. Shipping flowers is a complicated, sensitive, and tricky process for most retailers as a result.


Websites like flower delivery have conquered this issue due in part to their tight shipping measures and temperature monitoring. Floriculture Magazine states that temperature monitoring and control are the solutions to 90% of quality problems. 


Time-temperature Indicators help distributors track the time and temperature history of flowers, limiting the likelihood of their product expiring. TTIs can quickly identify fluctuations within the cold supply chain and determine which areas require improvement.

Integrated Supply Chain Management

RFID Inventory Management

Radio Frequency Identification, or RFID, is used in the agri-food industry because it offers data collection without human intervention. Plenty of subscription services use this in the food industry to test products because this method helps entrepreneurs understand their supply chain altogether, leading to fresher products.


As soon as a product is given an RFIS code, it’s tracked throughout the supply chain life-cycle, including where the product is stored and shipped. There is no better way to ensure that florals arrive on schedule, as well.

In the floral industry, businesses will pair RFID with temperature monitoring because it gives the retailer complete visibility of where the product is and if the product is still fresh. Not only can RFID help improve other aspects of the supply chain, but it will also provide a superior data tracking method that is accurate and reliable.

Integrated Supply Chain Management

Plenty of industries run into stocking problems depending on the season, or they may have been ill-equipped to deal with a massive surge in the popularity of a product. While most floral supply chains understand that holidays (especially Valentine’s day) will be busy, a business could receive a surge of orders because there are more wedding or birthdays than expected.


This is where supply chain visibility comes in. Floral distributors and growers have started to adopt integrated supply chain management to keep their products’ high quality. Manual ordering processes can disrupt your administration process because there may be a discrepancy in delivery time and the product’s freshness.


Optimizing the shipping process for any industry is essential, but more so with products that expire. Time is of the essence in the floral industry, and inventory visibility can increase orders’ accuracy, which results in less waste and more capital to spend on growth.


Supply chains that offer distributor access to their on-call growers will allow all industries to order with confidence. You won’t have to worry about out of stock roses, wilted tulips, or late shipping times if you remove manual ordering and data entry. 


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