Why B2B Companies Should Invest In Good Packaging For Products

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Running a business-to-business (B2B) company means that you usually deal with managers and entrepreneurs who need suppliers that can produce and ship large amounts of items. To fulfill such demanding orders, there is more pressure on production and output so that items will be delivered on promised schedules.

As the owner of a B2B company, the packaging of your products is probably the least of your priorities. Why bother about the packaging when your clients are buying in bulk, and are more likely going to repack or repurpose them for end-consumers, right? These are also good points, but investing in high-quality packaging for your products actually has benefits for your B2B company. 

 

How To Improve Your Company’s Product Packaging

Now, you might be wondering how you could possibly improve your packaging. There are several things you need to consider, especially when it comes to the design and materials to use. You also have to consider the nature of your products—whether they are fragile, perishable, or in semi-liquid form. 

You may also consult experts to come up with good quality packaging for your products. Packaging suppliers and services, like Stanley Packaging, can help provide some insights on how you can best wrap or package your products to ensure their protection. 

These professionals can also provide additional items, like bubble wraps, stretch films, durable tapes, and labels that can help improve your packaging. If you prefer environment-friendly materials for your packaging, you may choose to use paper wraps or reuse scrap paper.  

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Why Your B2B Company Should Invest In Good Quality Packaging

Improving your packaging will surely entail extra costs. Like any investment, this requires additional resources and expenses on your part. However, this investment is worth it because it benefits your B2B company in several ways.

Boosts Your Brand Identity

Your packaging is also part of your branding and marketing strategy. The design, along with your logo and slogan, can increase brand recognition and establish your identity in the market. It helps set your business apart from the others. 

However, this does not mean that you should just slap your logo on your package and call it a day. To boost brand identity, you must put more thought into the overall layout and design of your packaging. You have to consider the shapes, materials, and colors to use if you want to leave a good impression on your clients. 

For the design, branding, and labels of your package, you might want to consult professional marketers and brand designers. These experts can help you come up with a consistent theme or color palette that can best represent your brand. They can also suggest ways on how to best incorporate your name, logo, and slogan into the packaging in such a way that they won’t be covered up by tapes, stickers, or receipts that are placed during shipping.

Provides Extra Care And Protection For Your Products

A good packaging is not just for marketing or aesthetic purposes; it is also about protection and functionality, too. Investing in top-quality materials for packaging adds an extra layer of protection for your products. 

Shipping companies might observe due diligence while transporting products, but you can never be too sure. Some logistics staff might mishandle them, or the boxes might be stacked up on other items that could endanger the condition of your products. These risks can be reduced, however, if you invest in good packaging. If your products are quite fragile or perishable, then you must take extra precautions and be more particular about the packaging and materials to utilize for such.

Establishes Trust

High-quality packaging establishes trust among your clients. When they see that you are committed to the quality and safety of your products, especially during transport, this gives a boost to your reputation. This tells your partners and clients that you are trustworthy, and that they are getting their money’s worth with your services. 

Businesses like to deal with companies that don’t cause a lot of hassle. If they end up receiving damaged or defective products because of poor packaging, it’s going to be inconvenient for the both of you. Of course, that can be avoided if you invest in top-quality materials for your packaging.

Increases Value And Profits

Leaving a good impression among your clientele can grow your business in many ways. First and foremost, you can easily grow your network through referrals or word-of-mouth. Your partners will most likely recommend you to other businesses, or even leave good reviews for you online. 

A well-designed and top-quality packaging also adds value to your service. Once you establish a good reputation, you can even place a premium for your services, and your clients will understand that such value is justified. Naturally, this will increase your sales or profits.

 

Summary

Many B2B companies don’t really prioritize the packaging of their products. Most of the time, they just leave it to clients—whoare most likely B2C (business-to-consumer) companies—to improve and customize their individual packaging. For some, fussing over the packaging is just an additional expense and is unnecessary for a B2B company.

However, investing in good-quality packaging, despite being a B2B company, has its benefits. First, it establishes your identity in the market. The B2B industry is also fraught with competition. Therefore, making an effort to stand out would help increase brand recognition. But, this might mean that you have to invest in marketing professionals, too.

With the help of designers and marketing experts, your packaging will be designed in a way that is consistent with the values and mission of the company. Most of all, they will help you design the packaging in a way that doesn’t compromise the branding whenever it is shipped locally or internationally.

Second, investing in good packaging tells your partners and clients that your company is committed to quality. A functional package ensures that products are protected during transit. This gives your B2B venture a good reputation and would establish a very high trust among your clientele. With reliable services and quality packaging, your company’s value and profits are more likely going to increase.

 

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Adam Tanton

Adam is a partner in B2BNN with over 15 years experience in the enterprise technology field.