Entrepreneurs underestimate mailing lists as a tool for promoting products, services, or even this casino site. If you send letters to the client once every six months with links to your products, there really won’t be any result. But if you set up your mailing list properly and think through the content, it will begin to bring in new leads and sales. Here’s how a business can start an email list so customers want to receive it.
Think Through the Format of Your Mails
Mailing lists help businesses accomplish two things:
- Sell a product or service. Letters from the mailing list introduce customers to the product: tell them about the pros and cons, suggest scenarios for use, remove possible objections. The reader gradually learns more about the product and decides to buy it.
- Attract attention to the brand. Readers constantly receive letters with useful content and don’t forget about the company. This grows loyalty. If customers want to buy a product, they will remember you, not competitors.
The format of the mailing directly depends on the task. If you sell goods or services, send your customers selections, reviews of your product, or customer stories. Be sure to accompany letters with live examples: readers should be able to imagine how to use your product.
Newsletters can help you attract and retain customers’ attention. Send your readers helpful tips, how-to’s, instructions, or stories of interesting characters. The main thing is that they should resonate with the area of your business.
For example, if you sell coffee beans, tell them how to make espresso, choose a carafe, or make desserts for their coffee. Your brand will be associated with coffee, and when they need beans, they’ll think of your store.
Connect Your Newsletter Service
To get your newsletter up and running quickly, use an online newsletter service. They all work the same way: add customer emails, create a new email, and set the date and time to send it. It’s easier than Google Mail or Outlook – the mailing works with almost no input from you.
Gather Your Customer Base
You would be breaking data privacy laws if you took random email addresses and sent them to everyone. Using your personal contacts for promotional purposes without the consent of the recipient is prohibited. If Roskomnadzor finds out about it, you will get a fine from 30 to 50 thousand rubles for each unwanted letter.
The reader must enter his or her email himself or herself into a special form on your website, social networks, or Telegram channel and confirm the subscription. You can create a suitable form with the same newsletter services in a couple of clicks in your personal cabinet.
Customers will sign up for the newsletter if you talk about its benefits. Explain to the reader that there will be more information in the letters than on your website or in social networks. You can also attract customers with benefits. For example, offer a free e-book for subscribing, or promise that you’ll send unique discounts in the newsletter.
Start an Email Newsletter
Think about how often you’re willing to send new emails to a customer. If you want to send out useful content, it’s better to start weekly. Send product emails less often, 2-3 times a month, or your customers will start to get annoyed with your intrusiveness.
Prepare several emails in advance, so you don’t have to come up with content at the last minute. If you send a newsletter with a lot of text, have time to proofread them and correct mistakes. Illiterate letters will scare customers away, and they will start unsubscribing.
Analyze the Results of Your Newsletter
Keep an eye on your mailing list statistics via email services and Google Analytics. They allow you to find out how often your emails are opened and for how long they are read, at what moment they are closed. You can also find out more about your reader’s profile: gender, age, place of residence. It will help you adjust the content of your newsletters to get in touch with your customers’ interests more accurately.
Experiment and respond to reader behavior. They do not open your emails – make the headlines more catchy, they do not click on the links to your site – make the lead less salesy. Once every 1-2 months, conduct a survey among your readers: maybe customers expect different content or want to receive emails more often.
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