The Big Players Among Gaming B2B Providers

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Business to business gaming providers are perhaps under-explored players of the B2B sector. Many gaming companies have in-house development teams, who provide everything necessary for the release of a game, from concept to code, to completion. 


However, there is a sector of gaming companies where the expense of paying for a whole team to achieve this is almost unnecessary: the online gaming for real money sector called iGaming. In this industry, the customer wants to play games they know, like popular slot games and table games that are hundreds of years old. 


This is where the business-to-business gaming provider comes in. They can provide ready-to-play slot games, with exciting graphics, complex coding, and exactly the user-experience that players want. They can also provide tried and tested versions of online roulette, craps, poker, and blackjack. Here are the biggest players in the B2B gaming sector.




Playtech is the company behind many of the best poker apps. They provide a middleman service for most of the largest games providers, holding a bank of some 3000 games which can be accessed via the Playtech Open Platform by interested businesses. 


Founded in 1999, Playtech only released its first casino game in 2001, but since then has grown exponentially, now serving almost all the blue-chip gaming companies. They are currently the world’s largest international designing, developing, and licensing software company for mobile and web applications. 


In 2019 they recorded revenue of a staggering $1.8 billion and when they were recently floated on the market, they were valued at a cool $950 million. Not bad considering that back in 2006 the company’s stock prices fell more than 40% in just one day, after the passing of the Unlawful Internet Gambling Enforcement Act. 


Evolution Gaming


Founded in 2006, Evolution Gaming is the leading and largest B2B provider of video-streamed live dealer gaming. This form of gaming might be responsible for the looming boom in the iGaming industry. They work with more of the top tier brands than any other single provider and brought in a revenue of $414 million last year. 

Although their revenue is far smaller than Playtech’s, their technology is much newer and hasn’t quite had the chance to catch up yet. They have been able to provide first-to-market advantages since new regulations in the gaming market. This attention to acting quickly and being at the cutting edge of live-dealer technology should see Evolution Gaming continue to act as a leader in its industry and potentially secure even larger revenues in the future.




The final company on the list is NetEnt, which was founded in 1996. This company also develops casino software, but since 2018 has also functioned as a direct to customer provider as well. In this way, they have successfully diversified their revenue streams, enabling them to record a revenue of $150 million last year. 


Their primary money-spinner comes in the form of their 350 casino games, including popular releases such as Starburst, Eggomatic, and Dead or Alive. However, their unique selling point is the enormous number of video slots that they offer, which is only a fairly recent development in the online gaming world.


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