How the pandemic accelerated digital adoption

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The health crisis triggered the use of digital technologies, although many companies have had to improvise their processes.


Companies have been faced with a forced digitization process due to health restrictions and many of them have had poor results or even failed in the attempt. These are companies that had grown very solidly vertically, but whose strengths are not necessarily those that the digital environment needs, since flexibility and adaptability are required in short times.


In the current context, a consumer with a smartphone in hand has access to more technology in a much easier way than any company, who have also been surprised by a sudden change for which they were not prepared.

For this reason, the crisis caused by the pandemic also results in an opportunity to rebuild the old processes that responded to a different reality. Not only is there a new outlook for health, in general, all activities in society have been transformed, especially those that have to do with digital.

The digitization in enterprises is a more complicated scenario as there are multiple tools involved. To make this transition smooth, Digital Adoption Platforms have entered the market. 

“After the crisis that China went through due to bird flu, Ali Baba grew exponentially and remained constant; A similar phenomenon will happen with the COVID-19 crisis, both market places and distributors will grow a lot, although in this case, it will occur globally. People have changed their consumer behavior due to the pandemic and these changes will persist, many people who had not had contact with the digital world, now found it necessary to do so. Consumers changed the game, the big question is whether companies are ready to respond ”, explains Miguel Machado from Keenfolks.

And in the midst of this context, technology can become one of the main drivers of economic reconstruction, since it will not only boost trade, but also allow business expansion in situations and opportunities that had not been considered before.

However, more technology does not necessarily imply the replacement of people, on the contrary, it involves the challenge of placing people as the main objective of innovation, putting their needs and objectives first.

“People must be placed first in the construction of any model. When we think of data, which could be the more technical concept, what we really see is how people are meaningful to others, which implies the challenge of creating models that can have a valuable and amazing outlet for others. People are everything in the creation of value, nothing makes sense if we do not start from the prism of the person ”, says Xavi Cortadellas from Keenfolks.

The pandemic has become the facilitator of e-commerce, as many companies that had not used digital practice consistently or deeply have now had to do so, even hastily. On the other hand, users who had not had the experience of shopping or digital services, now see a great advantage in their use. Those who transform, adopt it, create experiences and integrate it into their daily use, will be the companies that will last for years to come.


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