Trust is everything in business. And that’s especially true online. While more people are trusting of websites compared with other times in the past, it’s not as if people blindly accept that every site has pure intentions. There have, after all, been a large number of data hacks and other breaches in recent times, and this naturally makes people more hesitant to give their details to a website. As such, it’s important for all business websites to ensure that their site conveys trust; it can make the difference between success and failure. It’s that crucial. In this blog, we’ll look at a few ways that you can do just that.
A website might seem legitimate, but if there’s no way for a visitor to get in touch with you, then they’ll naturally have suspicions. It’s all good and well ordering something, but if you have some questions, then you need to get through to a representative of the company. Of course, you should do more than provide the bare essentials, such as a web contact form. The more options you give your customers, the more trusting they’ll be. That means things like an email address, phone number, social media channels, and physical address.
Share Your Story
People have more confidence when they know who they’re detailing with. On your website, why not share your story? That can provide a space for you to tell the world about the history of your business (which also establishes your expertise/credibility) and highlight the staff that work for you. Every company has their own backstory, and it’s not just about letting people know that you’re real or anything like that – this is a chance to differentiate yourself from every other company out there.
Make it Watertight
Take a look at your website: if you landed on your homepage, what would your initial impression be? You know that you’re a legitimate website, but a person just arriving on your site won’t know that. People always make snap judgements, so you need to ensure that your visitor’s first impression is positive. Much of this comes down to the design of your site. While it can be tempting to handle this aspect of your website yourself, it’s best to work with a web design agency. They’ll have the knowledge and expertise to bring your website in line with modern standards.
High Quality Photographs and Writing
Other than the design of the site, many websites convey a bad impression by using low quality photographs and writing on their site. It can be tempting to save some money by using free photographs, yet, while that’s fine for the blog of your site, for the main page you’ll want to invest in paid photographs. The same goes for your writing. This is something that many people think they can do themselves, but it always shows when the writing has been treated as an afterthought. Keep your trust credentials high by hiring a professional copywriter to do the job.
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