3 Ways to Utilize Outsourcing in 2021

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Outsourcing for your small business may seem like you are paying for a service you are confidently able to perform yourself—the value of outsourcing aspects of your business depends on what service you and your customers have. Finding the sweet spot where outsourcing increases productivity and without losing functionality or allowing for a drop in revenue, is a balancing act.

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While many people have questioned the validity of whether small business owners should outsource, the reality remains that as a small business owner, you can’t’ do it all yourself. If you try to, you will spread yourself too thin, and the result will be a loss of clients.

The top outsourcing trends in 2021 look to be the following.

Call Handling

Outsourcing your calls to a call center or dedicated answering service means you can rest assured that all your incoming calls and queries are being resolved while you are unavailable. The last thing you want is to lose out to your competitors simply because you didn’t reply to a missed call on time. 

Answering calls as they come in can be the difference between you hitting your targets or losing on sales.

Social Media

Social media is one of the best marketing tools a small business can have. However, it requires a lot of time and curating content to be able to fully maximize the sales potential and marketing force that social media wields. It is one thing updating your personal profiles, but building a brand and schedule for content to be shared across many different platforms takes time and skill.

Look to your competitors to see how they are working their social media accounts. Once you have a better idea of what you need, trust a social media company to take over posting to your profiles for you and allow you to reach your full marketing potential. As social media grows, so does the demand for social media managers. Being able to use their skill and proven expertise can prove to be a valuable asset for your business.

Data

Having a fully-automated data management system in place and maintained via a third party can help you save time and effort when it comes to identifying leads, chasing leads, analyzing funnels, and more.

Time is money, and the more time you spend trying to manually decipher the data you hold, the less time you have to do what you do best.

Outsourcing data analytics will allow you to get a more accurate and insightful report when you need it the most. Consider the type of data management and reporting you need to grow your business and outsource to an experienced data management company to allow you to put your time and effort where it is needed most.

With more and more people switching to a digital way of living and doing business, choosing to outsource this part of your small business in 2021 could prove to be a valuable return on your investment.

 

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Jennifer Evans
President, @B2BNewsnetwork (launched Nov 2014). Content, community and analytics obsessed. Inventor @squeezecmm. Past chair, @itac_online @whiteribbon