8 Ways To Communicate With Clients And Other Businesses

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Do you remember when life was simple or when global pandemics were the stuff of movies? Back then, the communication landscape was quite different from what it is today. The need to practice social distancing ushered in a new way of communication for individuals and businesses alike.

Despite the dreaded COVID-19 global pandemic, however, life has got to go on, and business certainly has to continue. For a business to go on, communication and interaction with clients, suppliers, and other companies, is essential. In the gloom of it all, some brilliant innovations have reshaped how you could communicate with clients and other businesses.

Here are some practical ways of communicating with your clients and other businesses like suppliers, subcontractors, and contemporaries.

  1. Audio Calling

Nothing comes close to a one-on-one discussion with clients and stakeholders than a voice call. Audio calls allow you to address the nitty-gritty through a discussion. Making a phone call could also help comprehend other non-verbal signals like intonation and other nuances––though not as much as during video calls.

When you make a phone call, you get to respond to any possible queries or concerns in real-time. One of the few disadvantages of voice calls, however, is that misunderstandings may result from things like mispronunciation. Fixing such misunderstandings can, nonetheless, be managed and rectified immediately during the phone conversation. 

Voice calls have the advantage of not always requiring Internet connectivity, particularly when not using software or apps that are dependent on Internet connection. While traditional phone lines are nothing new, they remain a viable way to connect with clients and partners.

  1. Video Calling

To take your communication a notch higher, try to conduct video calls with clients or stakeholders now and again. Through video calling, you could host conference sessions with various interested parties. Video calls allow you to mingle with stakeholders virtually. They help bridge the gap created by lockdowns and social measures that have come about because of the global pandemic.

There are numerous applications that enhance video calling. When you use them, you’ll realize that video calls are more engaging than audio calls. They bring a personal touch to communication. Like the other communication tools discussed here, video calls could save you time and money.

When you call clients through video calls, it could save you from having to visit them physically. It allows you to do everything you could otherwise do in a face-to-face meeting. However, you won’t be able to sign documents on video calls. For that, you’d need services like eFax and many others which allow you to send documents via email.

  1. Fax

The fax is one of the most effective ways of sending documents from one place to another. Should you need to send a signed document, such as a contract, you could use the fax machine instead of relying on courier services or the post. A fax machine scans and electronically sends documents to your recipient.

A significant advantage of using fax to send documents is that it’s much quicker than physical delivery. Fax could also be faster than emails if files are big. Fax messages can include graphs, diagrams, and text. Unlike before, fax can now work online, allowing you to send or receive files on your laptop, tablet, or phone. All you need is your device, an active connection, and a free fax app.

  1. Emails

The good old email still has a place in the world of business. Emails are effective ways of communicating and recordkeeping. When you send an email, ensure your subject line clearly and precisely summarizes the content. Ensure, also, that you include all the vital information in the first few paragraphs. In this fast-paced world, some people have no time to read blocks of text or meandering emails.

Emails have the great advantage of communicating to multiple recipients while serving as digital paper trails. When you send an email today, you could always refer back to it, days, months, or years later. That’s handy for recordkeeping.

  1. Newsletters

A newsletter is a business tool you could use to share important information about your products, services, or operations with your network of clients or prospective customers and stakeholders.

When you write a newsletter, you engage your clients by promoting your business and keeping them in the loop on your operations and business. Sending both printed and digital forms of newsletters could work for clients who have gone paperless and those who prefer the smell and touch of paper.

  1. Text Messaging

Business text messaging is another effective way of getting in touch with and engaging your clients and prospective ones. Due to technological advancements, people are now increasingly reliant on their cell phones. Text messaging, therefore, becomes helpful in getting hold of clients wherever and whenever. It’s not as limiting as landlines or emails.

Although there are many instant messaging platforms, text messaging remains the most widely used. Reaching clients is vital for efficient communication–– what better way than getting hold of them on their cell phones through text messaging? It usually doesn’t require an Internet connection, a smartphone, or any special downloads.

  1. Social Media

Social media has evolved into being a necessity in the communication strategy of any business. If you want to reach clients more widely, try social media. It’s a powerful way to reach your clients and gain insights into their behavioral patterns. Social media also allows you to promote your products or service offering. It’s a light-hearted and somewhat informal and relaxed way of communicating with your clients.

Social media is great for marketing and branding. It’s also cheap and widespread in terms of possible outreach. Benefits of using social media include increased brand awareness and a humanized business. Social media can also direct your clients to your website, which could lead to more opportunities.

  1. Website

A website could be the most powerful communication tool for any business. Your website can be your digital storefront. It’s usually the first place your clients will go to for information about your business or services. Using a website does away with restrictive operating hours as it’s always live for use at any time of day.

Apart from communication, websites are also used for e-commerce. You can now sell products through your website. It also carries product listings and catalogues, which could be helpful to your clients.


Effective communication with clients and stakeholders could lead to more business and opportunities for you and your company. In this 21st-century, there are now hundreds of ways to communicate, but as a business, you have to distinguish the various platforms before selecting the most appropriate. Technology has also allowed innovators to create platforms that support the eight communication tools discussed here. Explore and settle for what works for you and your business.



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