How To Harness And Implement Creative Written Marketing Content

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Creative marketing is the ability of a business to tailor the solutions exactly to the needs and desires of its customers. Understand what your customers are missing and what you can do to meet those needs. And to sum up the features of the creative business – it is important to maintain a clean, uniform and clear graphic language, one that conveys your message accurately. We can summarize the characteristics of the creative business quickly and briefly 7 main principles:


  1. Be different, get out of the box, stand out
  2. Surprise and be unexpected in your marketing efforts
  3. Talk about the challenges and needs of the client
  4. Talk to consumers at eye level on their terms 
  5. Be authentic, to create a level of trust into your business 
  6. Understand and offer excellent interpersonal skills
  7. Visual visibility – show professionalism and excellent customer service


Photo: Unsplash


Most businesses, even traditional bricks and mortar businesses still rely on the internet to convey a message to their audience. This may be through their website, or their marketing tools, social media and chat bots, so that they can effectively communicate with the customer and offer them valuable information. In this sense, we are talking about ‘marketing writing’. A type of sales writing that is going to be priceless to your brand. When written the right way, you can utilize your inspiration and put it onto paper (so to speak). This applies to all areas of the business. Communication is key. If you don’t have adequate communication, then you will find failure arises; or issues. You want to ensure that your workers know that you need to purchase personalized air fresheners and not regular ones, for example. Or they know that they are to buy coloured cards and not white cards for the marketing samples. Communication is vital. This applies when you are using your skills to write things.

Five Tips for Effective Marketing Writing:

Plan ahead for what you want to write about and where you want to lead your readers, and be careful not to deviate from the path. Remember, unlike fiction, marketing writing is meant to produce some action in the reader, to sell something to them without actually selling it. Whether it is a motivation to purchase or a professional branding of the business owner, you do not write for the sake of writing, but for the purpose of creating value for customers and for the purpose of creating economic value for you. Therefore, before you start writing, decide what the purpose of the content is, what you are writing it for, what value the written content provides to your customers, and be careful not to deviate from these goals:

First write and then edit.

For the content to be interesting, it is important to write continuously and fluently, in the first step just pour on the page all the thoughts and ideas you have, without stopping to edit, because the editing process castrates the writing process. If you are unsure of the quality of the content, or you have a fear of wording errors or even spelling errors – it is better that you write regularly and then pass it on to someone who will do proofreading.

Choose one topic and focus on it.

Whether it’s an article/post, whether it’s a sales page or a marketing brochure, it’s important to focus on just one topic. Remember that your consumer’s attention is limited and an excess of messages is confusing. Be concise and smart.

Get to know the target audience you are writing to.

This is an extremely important tip, as the content you are writing must fit the person who is supposed to read it. There are different levels of writing, tailored to different audiences. Writing for a professional audience will be fundamentally different from writing for “amateur” clients.

The importance of the first line.

In a world where the average surfer spends 3 seconds reading a Facebook post and about 6 seconds reading content on a site he or she enters for the first time, there is no time for mistakes. If the first line is not interesting enough – the reader will not continue from it to the second line. How do you make sure the first line is good enough? After you have finished writing the full content (according to principle number 2 – which is first written and only then edited), go back to your first line and re-read it. 

What will make the first line better?

Start with a question – questions make people want to know the answer, so they will continue to read the next line. Use humor – First-line humor is a great way to create interest and make the reader want to continue reading. Tell a short story – people love stories. Make sure the opening story is both short and relevant to the topic of the article. To sum up: even if writing is not something you are used to, as a small/medium business owner it is important that you know the principles of effective marketing writing and produce content on a regular basis, the more you practice the more you will find writing easier and better results. 

Promotion for your business

In recent years, promoting videos on Facebook and Instagram has become a particularly popular marketing tool, which is no coincidence. In this article we will examine the effectiveness of advertising through videos on Facebook, and give emphasis on how to advertise by means of each other effectively. It is important to remember that Instagram is a Facebook-owned app, so all the tips we present in the article regarding promoting videos on Facebook are also relevant regarding promoting videos on Instagram. Why is promoting videos on Facebook an effective advertising tool?

To answer this question one needs to understand how Facebook’s algorithm works. An algorithm is a mathematical tool that examines the content that is uploaded to the web and sorts it according to the degree of relevance of the content for the surfer. This means that not all content you upload to Facebook and Instagram will be displayed to all your followers, but that Facebook will choose from the content that you will post the most relevant for them. The parameters in Facebook’s algorithm are: The close relationship between the surfers – that is, the more interactions between the surfers and your page, the more often they will see content that you publish. If you have a fan who responds frequently to the content you post, chances are they will continue to see your content, relative to fans who are indifferent to your content. 

Importance of content – Facebook ranks this parameter according to the amount of activity and interaction created by the published content. The more shares, comments and likes your content receives, the higher it will be ranked in Facebook’s algorithm.

Content Type – Videos and images are considered better quality content compared to content that includes text alone. That’s why Facebook promotes them. Mainly because Facebook competes with YouTube in the field of videos, Facebook takes care of generating great exposure for videos uploaded directly to Facebook and also takes care of reducing exposure of videos uploaded via link.

Remember that the costs of promoting on social media and the upkeep of your website along with SEO is not going to be an easy or inexpensive task. It takes dedication and it takes a little financial input. Be sure to feel constantly inspired by your business in order to take it to the top. 

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Jennifer Evans
President, @B2BNewsnetwork (launched Nov 2014). Content, community and analytics obsessed. Inventor @squeezecmm. Past chair, @itac_online @whiteribbon