Casino SEO: Strategies for Winning

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If you are a live casino website, then it is imperative for you to get your site on top of the first page of the search engine results so that your potential users can easily find you. Many people think that this is easy, but there are a few strategies to be able to consistently rank on the first page of search engines like Bing, Google, or Yahoo. Let’s look at what live casino sites should adopt in terms of winning SEO strategies.

1. Keyword research is king when it comes to SEO

As a live casino website, it is vital for you to know commonly used keywords that bring users to your website. To succeed at this, you need to carry out keyword research with the help of Google Analytics or another tool. Keep in mind that search terms that may have worked last year may get outdated in a few months. Also, there’s massive competition for high-ranking keywords, especially when it comes to casino websites. Hence, you must look at keyword research as a work in progress and revisit your keywords periodically.


2) Ensure that you optimize your content

There are many elements in your website, including content that needs to be optimized. It would help if you remembered that each page on your website could rank individually in Search Engine Results. So, you should optimize each page for specific long-tail keywords. For example, instead of optimizing your entire website for, say, “live casino games,” try identifying what each page is about (e.g., roulette, baccarat, black jack) and optimize that individual page for relevant terms. You can also use these SEO tips to help you with this.

3) Be consistent with publication of content

After you know what keywords to use, you need to incorporate those keywords naturally in your content. Again, content does not mean just blog posts. Content can be any one of the following:


  • Blog posts
  • Infographics
  • News articles
  • Videos
  • Podcasts
  • Interviews

Keep in mind that quality content is more important than churning out pages and pages of irrelevant content. You should be consistent when it comes to your posts. What’s more, there are a lot of casino websites with boring information on their pages. If your content doesn’t add value to interested readers, it’s probably not a good idea to add it.


4) Optimize your website for mobile use

Today, mobile-friendliness is an essential factor when it comes to how your website will rank in mobile search engines. What’s more, according to Google’s search algorithm, comparable mobile sites will rank higher than non-mobile friendly sites in mobile search results.

After all, more and more people are browsing the world wide web with their mobile devices nowadays, and you don’t want to lose that traffic. Hence, a live casino site should have a dedicated space for mobile users or ensure that their website is fully optimized for mobile usage. Keep in mind that websites that are not mobile-friendly do not translate well when viewed on mobile devices. A user will never go back to your website if they find it clunky or hard to navigate.  


5) Be sure to showcase testimonials and reviews

Online customer testimonials and reviews may significantly impact your website’s conversion rate. A satisfied user will naturally be happy to give a positive review for your live casino. At the same time, you should get in touch with your users and request them to provide feedback about the services you’ve provided to them. As your website gains more positive testimonials and reviews, keep highlighting them on your website. Doing so will automatically result in an upward bump in your search engine results.


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Arnov Rahman

Arnov Rahman

Arnov is a Marketing Manager at SqueezeCMM, a B2B content marketing and analytics start up. He is fascinated by the intersection of technology, marketing, and people in the development of awesome products. He's into life-hacking, psychology, and data-science.
Arnov Rahman

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