Our today’s topic is the problems of mobile design of modern sites, especially online stores. You will learn why the time has come to master mobile commerce and why it is best to do it as quickly as possible.
A few months ago, Caleb Mellas, Creative Director of design company Webinsation, provided some impressive numbers and explained why mobile e-commerce is needed now. We offer you a translation of one of his articles. This material will be especially useful for designers and entrepreneurs who wish to develop and keep up with the times.
The era of mobile devices
If in 2011 and over the next two years, responsive design was positioned only as a useful feature, the presence of which is optional, but desirable, but now, in 2014, we have to admit that a website with a responsive design should be in any e-commerce company, like magento maintenance services by Elogic, which has a sufficiently large number of visitors using its services via mobile devices.
Unfortunately, many online retail stores still do not have a convenient mobile interface that would allow users to easily and quickly perform the necessary operations on the site. There are quite large retailers who have not yet invested in creating an online store that works on all types of devices.
Rapid growth in mobile sales
Perhaps everyone has heard about the rise in mobile sales, but it is worth recalling how large this percentage is.
In 2009, customers who shopped at Amazon using their mobile phones purchased $ 1,000,000,000 worth of merchandise. By 2012, the amount had grown to $ 3-5 billion.
It is also interesting that on Black Friday mobile traffic accounted for 37% of all traffic, of which 22% were purchases. This suggests that some users only use their mobile phone to view prices and product information, while they use a computer to place an order.
This 15% difference between traffic and sales means that there is a need to refine and improve online services in order to make online shopping using mobile devices as simple and convenient as possible.
One of the possible reasons for such user behavior is a lot of information that must be entered to place an order, which can be inconvenient on small screens. Therefore, customers prefer to put the desired items in the shopping cart and then go to their PC for checkout.
But should the process of buying from a phone be more complicated than from a computer? Couldn’t we reduce the number of required fields by providing, for example, the ability to authorize using:
- Google Wallet,
- Amazon, etc.?
How about a handy feature to scan your credit card number with your phone camera? Safari in iOS 8 already knows how to do this.
Fixed Width Sites – Echoes of the Past
A responsive and user-friendly website is one way to tell customers that you care about their needs and habits. More and more people are starting to use telephones to access the Internet and solve the necessary tasks online. By not meeting the needs of this group of users, you are telling them that you are not interested in solving their problems. In this case, you lose to competitors.
A well-designed and beautifully designed online store will tell a lot about your company, including that you are forward-thinking and actively looking for ways to improve the quality of your products and people’s lives. This will tell potential investors that you follow your business and want to develop it. It will also let clients know that your business is successful.
Responsive design will help define user needs
Website design development for mobile devices is a whole new science, and designing for an online store is a separate offshoot. Nowadays a very interesting thing is being practiced – to design a website starting from its small mobile version thanks to magneto development services by Elogic. These restrictions will force you to immediately think about what is most important to customers.
This method will help you find simple solutions for presenting information and identify the most important points that should be shown to site visitors in the first place, after which you can proceed to creating the desktop version.
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