These days, businesses are becoming aware that they need to rank high on search results in order to be visible to as many people as possible. But if you want your company to be truly successful, you need to find a way to convince those people to buy from you, i.e. convert them into customers. Getting traffic to your site is awesome, but if that traffic doesn’t convert, it’s practically useless.
In this article, we’re offering a list of 6 key components your website needs in order to boost your conversion rates.
1. Pay Attention to Your Web Design
Your website is the face of your business. It not only allows you to reach new customers and communicate with the existing ones but also enables you to sell your products round the clock.
The design of your website is the first impression consumers get about your company, so it’s natural that people will judge you by your web design. A pleasing layout and design will gain more trust, helping you to retain and gain a large audience, and boosting the chances for conversion.
2. Start a CRO Program
CRO (Conversion Rate Optimization) is the practice of A/B testing two versions of a website against each other with an aim to determine which version converts better, i.e. which version sends the most leads, phone calls, contact forms, purchases, and so on.
CRO involves testing multiple factors on a site in order to see how they impact conversions, including large ones, such as the checkout process, or small elements, such as the color of CTA buttons.
If you want to start a CRO program, you have an option to bring an in-house employee who will be dedicated to the role or outsource the work to professional conversion rate optimization services. Working with a CRO agency comes with a number of benefits. Many companies find that in-house CRO teams fail to deliver the expected results due to the fact that optimization gets pushed down the priority list to make place for other tasks. So, seeking out an outside agency might be a better option.
3. Employ SEO
Optimizing your site to rank higher in search engine results complements CRO. When you are at the top of search results, people will automatically find your site trustworthy.
However, SEO can be somewhat tricky. Search engines are constantly updating, so you need to be aware of the limitations and changes in order not to end up penalized. For this reason, you should consider working with an SEO hosting company.
An experienced SEO host will provide a dedicated IP for your site, private nameservers for each domain name, an SEO strategy, and other services that will help bring your website to the top of search engine pages, make your website more user-friendly, and, as a result, improve your conversion rate.
4. Create an Effective Contact Page
Having an effective Contact Page on your site should be on top of your priority list. The easier it is for visitors to connect with you, the more likely you are to get feedback and conversions.
In order to ensure that your contact page is effective, make it easy for users to respond or make a query. Your contact detail should be concise and easy to notice on every page. Finally, be sure to offer different contact options such as email, phone number, social media, and live chat.
5. Include Social Proof
Research has shown that over 90% of consumers will hesitate to make a purchase if there are no customer reviews on a website. Therefore, it’s safe to conclude that social proof is a reflection of your online presence and reputation, and can have a huge impact on your conversion rates.
Consider linking to your Yelp or another directory page where your customers have left ratings and reviews. Better yet, add reviews and testimonials right on your website so that visitors don’t have to go to a third-party site.
6. Write Killer CTAs
Call-to-action (CTA) is a huge factor in conversion. Whether you want visitors to subscribe to your email newsletter, share a post on social media, or download an offer, you need to include CTAs throughout your site and landing pages. This means that your CTAs need to be clear, visible, and easily accessible no matter where you are on the page.
Don’t forget; testing is the key to a highly converting site. What works for one niche, audience, might not work for another, so there’s no one universal strategy for boosting conversion rates. Experiment, figure out what works best for your company, and then run with it.
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