With the rise of online courses being offered by universities, tech giants, and other private institutions, there are a plethora of opportunities for people to take courses that interest them. It’s so convenient! You can take your course from anywhere with an internet connection-even on your lunch break at work! However… it doesn’t come naturally. There are a lot of things to consider before you begin selling your online course.
Here are 7 tips that should help you successfully sell your online course:
1. Know Your Content and Where To Share It
The first tip is very simple! If it’s a technology, skill, or subject matter that isn’t interesting to you, don’t try and sell something that isn’t valuable. Enough courses are being sold as it is, so yours must stand out as being particularly valuable to whoever will be benefiting from your course. Using a premade template from an online course platform will be great if you’re just starting out so that you can also have a place where you will talk about your subject. You will also drive traffic to your platform and benefit from it in many ways.
2. Know The Demand
The next thing you need to do is make sure there’s a demand for your course. To do this, you need to figure out how popular the subject of your course is with a larger audience. One way you can do this is by looking at what the market already offers. Take a look around on Google and Amazon-what’s being sold? How much is it going to cost? This will help give you an idea of whether or not there’s a big enough audience willing to pay for an online course in that topic area.
3. Set Up Your Pitch Document
Next, you’re going to have to come up with a pitch document when selling your online course. A pitch document is just what it sounds like: it’s a page or two long descriptions of what your course entails and why people should buy it from you. Start by creating one long sentence that sums up your course. Then, work with that sentence to create a paragraph about what the course is about and why it’s valuable. After this, you’ll write another sentence or two describing who would benefit most from taking your online course.
4. Be Convincing
Convince people why they should buy your online course. You need to let potential students know exactly what they’re getting into when they sign up for your course and why it’s worth their time and money! Give them some incentive for signing up with attractive images of your content (the more professional looking, the better!), testimonials, “teasers” about your course content, and more. A good idea is to have a video on the landing page you create for people who are interested in learning more about your course.
5. Get Hosting
The next thing you’ll need to do is register yourself with an online service that can host your online course. Two very popular services are used by many high-quality online courses: Udemy and Teachable. Before signing up for one of these services, look into what subject areas they offer courses in (most importantly, yours!) before deciding which platform makes the most sense for you to use when selling your online course. Once you’ve paid the fee to begin using one of these platforms, you’ll have a landing page where people can sign up for your course.
6. Select A Domain Name
You need to get creative with this, the best way to do it is by thinking of words that relate to the topic your online course covers (e.g., if it’s an online course on technology, consider using names like “TechWhirl” or “The Technologist”). Those are just examples; there are countless other possibilities you can come up with! The more unique and descriptive the better-a good domain name will make your brand memorable while conveying what you’re all about. Once you pick out a great name, go ahead and buy the domain from GoDaddy or Namecheap.
7. Create A Solid Marketing Plan
When you’re just starting, it’s a great idea to have a blog where you post regular updates on what’s going on with the development of your online course-that way, if someone stumbles onto your website, they can see that progress is being made and keep up with how things are going! Also, think about creating social media accounts for sharing relevant content from around the web related to your topic area.
By following these 7 tips, you should have a solid plan of how to successfully sell your online course. Don’t expect success overnight-the more time and effort you put into the development of your course, the more likely it is that people will buy from you! Good luck with selling your online course-and let us know how everything goes.
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