Reduce your Business Expenses with this Ultimate Guide

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If you want to try and maximize cash flow, then you need to try and lower your expenses while also trying to prepare for any unforeseen costs. This is very easy to do when you know the steps you need to take. If you aren’t sure what steps you need to take, then this is the guide for you.

Make A Solid Plan

It is imperative that you evaluate where your company is right now, and where you intend to take it in the future. If you have a good thought-out road map, then this will help you to forecast your expenses and it will also help you to provide for a lot of contingencies as well. If you intend to pursue a new market in the next year or so, then you have to try and build these kinds of expenses into your financial forecast. You also need to account for the cost of hiring a marketing agency, as this is crucial to the success of your company.

Track your Expenses

It is so important that you understand the costs associated with your business before you begin to plan for the future. You also need to try and gather your data in a way that is efficient as well. Tracking your company costs should not be any kind of afterthought and it needs to be a solid part of your operation. If you can ensure that this is the case, then this will help you out a lot in the long run.


You need to try and establish metrics that are essentially meaningful for you as a business. If you know that you are spending far too much in a certain category, then you have to make sure that you drill down and that you find out why this is the case. You can then take the right course of action so you can reduce the cost back down to the industry norm.

Variable Costs

Look at the variable expenses that your company has and then try and calculate what percentage of sales this happens to represent. At the end of the day, historic percentages give you a much better indicator of the future costs you may experience, and it will also give you a benchmark as to how you can keep these costs in order when you start expanding.

Fixed Costs

Most people find that they become somewhat complacent when it comes to fixed costs. The main reason for this is because they are recurrent and they also reflect suppliers and their long-standing relationship. That being said, now and again, it is a good idea for you to try and test the market so you can find out if it is possible for you to get a way better deal. If you can do this, you will soon see that it is much easier for you to get a better deal. If you can send out the message that you are always watching your costs, this will keep suppliers on their toes when it comes to giving you a good deal.

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Jennifer Evans
President, @B2BNewsnetwork (launched Nov 2014). Content, community and analytics obsessed. Inventor @squeezecmm. Past chair, @itac_online @whiteribbon