Saturday, July 20, 2024

How to Make eCommerce Shipping More Efficient

If you find that you are shipping a huge amount of products on a regular basis but you just don’t have a good strategy for doing so then you need to do something about this. By taking steps now, you can make sure that you are making the most out of each product you sell.

Decide on Fees

One of the first things you need to do is decide on fees. At the end of the day, extensive shipping fees are the main reason why so many shoppers choose to abandon their carts. If you want to combat this then the best way for you to work around that would be for you to offer free or cheap postage. If you can do this but end up increasing the price of your products then this is still better than charging your customers postage. This may sound like a strange approach but it is one of the best ways for you to ensure that you are always getting the sales you need. If you don’t want to increase the price of your products then one thing you can do is try and offer bulk shipping pricing. When you do this, you will essentially offer people the chance to save on postage if they buy more from you. By doing this, you will soon find that it is easier for you to get the result you want.

Source: Pexels

Decide on Speed

Decide how fast you would like to ship your items out. Often, there’s not much you can do about the speed of delivery. All you can do is choose a courier and hope for the best. eCommerce brands can highlight the options available though so that customers can make their own informed choices. If you can offer transparent pricing and if you can offer delivery times as an estimate then this will give your customers more flexibility which will help you overall. If you want to help customers even more then make sure that you give them a firm cut-off time when ordering so that they know when their product is going to be dispatched.

Choosing a Courier

When operating an eCommerce service, you need to make sure that you have a solid shipping strategy. You need someone who you can rely on and you also need to make sure that you have a range of options available. At the end of the day, most couriers offer same-day services for customers and as a business, you should be taking advantage of this. Even the courier’s policy when it comes to missed deliveries is important for you to take advantage of, so you can at last make sure that your customers have some support should they end up missing a delivery. At the end of the day, all of the above points are the responsibility of the courier and not your company but it reflects on you just the same. If you want to manage your shipments with ease then be sure to check out 3pl services. 

Perfect Packaging

Packing is critical when it comes to eCommerce. It will help you to streamline the process and it will also help you to integrate the aspects of your purchasing. It will unite your stock, pick and pack services too. eCommerce brands using a third-party provider should be able to benefit from every aspect of fulfillment as it can be done for less. You can also take advantage of faster speed and efficiency too so make sure that you give some thought to things like this as it could make a major difference to the success of your shipping strategy. 


Most people are willing to pay extra for tracking so at least make sure that you are offering it as an option. If you’re not then you will soon find that your customers end up shopping elsewhere. At the end of the day, even if your courier does not offer live tracking, you at least need to give it as an option to your customers. They should be getting updates where possible. They need to be getting updates when their order has shipped and they also need to be getting another update when it is out for delivery. You also need to give them emails regarding the current status of their order, for example when it is being shipped. If you can do this then you will soon find that it is easier for you to give them the support they need when the time comes for them to shop with you. 


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