The more well-rounded and convenient your service is — the higher your customer retention and satisfaction will be. To broaden their audience, hosting services now have to offer not just servers and domains, but a ready-made solution for business.
A website builder included inside hosting plans helps customers see value immediately, reduces time-to-launch, and increases the likelihood that users will purchase complementary products — more premium plans for additional features, domains, and an email service.
A website builder with the hosting’s brand on it is even better, and it’s one of the advantages white label solutions have for hosting companies. Let’s see how else white label website builders can improve sales and what are the best options of 2026.
What Is a White Label Website Builder
White label website builders allow companies to sell website building services as their own product without investing resources into software development. The company simply buys the website builder as a subscription, then brands it and bundles it with its other services. Usually white label website builders are popular among designer agencies and hosting providers.
White label solutions support full customization, which opens the doors for companies to adapt solutions for their audiences.
How to Choose a White Label Website Builder
Every developer promotes their product as the best one, but there are some criteria you can follow to know for sure whether a white label solution is worth your time.
1. Full White-Label Capability
A white-label solution must let you present the product under your brand. This ensures your customer perceives the website builder as a natural part of your service. Look for these signs:
- Custom domain (e.g., builder.example.com)
- Your logo, colors, UI elements
- Customizable onboarding flows
- No visible vendor branding in any part of the interface or the code
2. Integrations with Hosting and Billing Systems
A good white label platform has easy integrations with hosting and billing panels, such as cPanel, Plesk, DirectAdmin, WHMCS, Blesta, HostBill, etc. The faster the setup — the faster you can start reselling.
3. Ease of Use
End-users who often aren’t tech-savvy expect a website builder that is easy to pilot and doesn’t have a considerable learning curve. Look for website builders that offer:
- Drag-and-drop editing
- Big libraries of templates
- Built-in image libraries
- Blogging, e-commerce, forms, appointments
- Multilingual support
- AI-assisted content & design tools
4. Payment Gateways
Businesses need online selling tools, including integrations with mainstream platforms like PayPal and Stripe, but the more payment options you have — the more customers you can serve.
5. Security & Compliance
A platform should include:
- Full SSL support
- GDPR-compliant data practices
- Secure publishing methods that protect users’ credentials and website data.
- Regular back-us
- 2FA
Hosting providers in particular benefit from features like detailed audit logs for tracking user actions and built-in DDoS protection when the vendor hosts the infrastructure.
6. SEO Tools
A SEO-ready website builder must have a clean HTML output, customizable meta tags, alt text, and support for structured data all contribute to better search engine ranking.
7. Support, Training & Documentation
Ideally, you should have access to 24/7 partner support, technical documentation and marketing materials.
8. Pricing Flexibility
The point of white-label is to be flexible and to adapt to your business model. Look for a vendor that provides flexible and transparent pricing (e.g. exact websites allowed per plan).
9. Migration & Import
Smooth migration helps to drive you more customers from other platforms. Look for a builder that supports WordPress import and automated migration.
Best White Label Website Builders of 2026
Below are the top solutions — evaluated within the context of the criteria above.
Site.pro
Site.pro represents one of the top choices for hosting providers looking to widen their services with a website builder. It also offers a special deal for design studios, but the target audience is mainly hosting providers that need large-scale, low-maintenance deployment.
Features
- AI assistance – Full-scale AI capable of modifying any element with text or voice commands.
- E-commerce – Templates for online stores, 1-click purchasing, customizable tax system, dynamic & unlimited product attributes.
- 40+ payment gateways – Ensures global coverage for merchants.
- SEO-friendly – Clean structure and built-in optimization tools.
- Customizable templates – Wide range suitable for all niches.
- Flexible pricing – Low wholesale rates allow competitive pricing for resellers.
- Website import – Patented fast-import technology for mass migrations, especially from older builders and CMS.
Pricing
White Label – Fully brandable; earn 100% of revenue.
- Minimum: 500 premium websites + unlimited free websites
- Cost: from $120/month
- Bigger plans decrease per-site cost
Revenue Share – Free to start; uses Site.pro branding.
- Unlimited free & premium sites
- 50% revenue share on upgrades
- Pricing and features fixed
Reviews
Hosting providers note timely support, frequent updates, and highly reliable mass-migration tools.
10Web
10Web blends AI tools with automated WordPress infrastructure, which makes it a steady white-label for providers that want a WordPress-focused solution.
Features
- AI website recreation – Rebuild existing sites from URLs or generate new ones via prompts.
- Automated WordPress platform – Backups, security, optimization, image compression, and caching included.
- E-commerce via WooCommerce – Templates, store widgets, and speed boosts.
- Elementor-based editor – Familiar and powerful.
- Performance optimization – High PageSpeed scores and advanced caching.
- Client dashboards – Suitable for agencies and hosting companies.
Reviews
Users highlight the AI accuracy, speed optimization, and reliability for large-scale WordPress deployment.
Duda
Duda is a premium platform geared toward agencies that need modern templates, collaboration tools and enterprise-level standardization.
Features
- Client management – White-label client dashboards, roles, permissions, and branded portals.
- Team collaboration – Safe client editing modes.
- E-commerce toolkit – Digital goods, subscriptions, advanced product rules.
- Automation + APIs – Bulk updates, provisioning, and deep integration.
- Template library – Business-focused designs optimized for conversion.
Pricing
The Duda white-label plan includes:
- Fully branded editor
- API access
- Volume pricing
- Custom enterprise options
Pricing depends on the number of sites and level of integration, starts at $149/month with 4 websites
Reviews
Duda is known for reliability, collaboration tools, and suitability for large environments.
Brizy
Brizy is a flexible choice thanks to its dual-mode platform: a cloud version and a WordPress plugin that can be integrated into hosting ecosystems.
Features
- Brizy Cloud white label – Full branding, custom domain, and reseller control.
- Drag-and-drop editing – Clean and intuitive.
- Template kits – Modern designs across categories.
- Global blocks – Centralized design updates.
- Marketing tools – Pop-ups, forms, integrations.
- E-commerce options – Via Brizy Cloud or WooCommerce in Brizy WP.
Pricing
White-label plans include:
- Unlimited client projects
- Branded dashboard
- Tiered storage and bandwidth
- Priority support at higher tiers
Starts at $159 for 10 websites, each additional website costs $8.
Reviews
Users appreciate simplicity, modern UI, and suitability for SMB customers.
Simvoly
Simvoly is positioned as a hybrid builder/funnel platform for hosting providers catering to entrepreneurs and marketers.
Features
- Websites + Funnels in one interface.
- E-commerce – Digital/physical products, tax, shipping, and analytics.
- Built-in CRM – Pipelines, contacts, automation, scheduling.
- A/B testing – Designed for conversion optimization.
- Drag-and-drop builder – Responsive templates and simple editing.
- High-speed hosting – Included in white-label plans.
Pricing
Simvoly white-label plans offer:
- Fully branded dashboard
- Control over pricing
- Unlimited sub-accounts
- API support
Pricing scales with websites and traffic, starts at $59/month for 2 websites and 10 funnels. Every additional website is $8.
Reviews
Simvoly is known for its funnel tools, CRM capabilities, and suitability for sales.
Conclusion
White label website builders help companies to expand their service portfolio without big extra costs. They improve activation rates, increase retention, boost upsells, and encourage long-term use of complementary products such as domains and premium hosting plans.
We recommend:
For advanced AI and mass import: Site.pro
For automated WordPress: 10Web
For enterprise clients: Duda
For minimalist editing: Brizy
For funnels and marketing: Simvoly
