Devotion Hacking: How to use advocates to build trust, increase referrals, and reduce churn

Advocate: One that pleads the cause of another Executives are bombarded with dozens, sometimes hundreds of emails per day. They ignore most of the marketing messages they receive, even from the mailing lists they subscribed to! What’s more, consumers are increasingly skeptical of endorsements from industry experts and traditional media sources. They crave authenticity and […]

Effective B2B Marketing: Everything you’ve wanted to know about B2B traction

Traction: a repeatable, scalable way to get, keep and grow customers and revenue Most businesses don’t fail because they don’t build good products, they fail because they can’t generate traction. Let’s be honest, getting traction for your company isn’t easy. As a business, you need a strong team, customers, and a differentiated product or service […]