Advocate: One that pleads the cause of another Executives are bombarded with dozens, sometimes hundreds of emails per day. They ignore most of the marketing messages they receive, even from the mailing lists they subscribed to! What’s more, consumers are increasingly skeptical of endorsements from industry experts and traditional media sources. They crave authenticity and […]
Traction: a repeatable, scalable way to get, keep and grow customers and revenue Most businesses don’t fail because they don’t build good products, they fail because they can’t generate traction. Let’s be honest, getting traction for your company isn’t easy. As a business, you need a strong team, customers, and a differentiated product or service […]
The frustrating thing about being a B2B Marketer is that most of the information out there is geared towards B2C industries. Marketing to businesses successfully means networking and learning from other B2B professionals. I attended the B3 – Better B2B Marketer conference where I got to hear some of the top marketers share how they grew […]
Marketing to businesses is very different than marketing to consumers. As successful B2B marketers, we educate ourselves and apply marketing concepts to our own sectors of industry. We also learn from other B2B professionals. I had the pleasure to attend the B3 – Better B2B Marketer conference where I got to hear top marketers share […]
Many B2C strategies are just not applicable to the B2B Marketer. To be a successful B2B marketer we need to learn how to apply marketing concepts to our own industries. I attended the B3 – Better B2B Marketer conference where I heard top marketers share their insights and experience. This week, Ann Handley, Chief Content Officer, of […]
The frustrating thing about being a B2B Marketer is that most of the information out there is geared towards B2C industries.To be a successful B2B marketer you need to be self-educated and learn how to apply marketing concepts to your own industry. One of the best ways to do this is to network and learn […]
A digital wallet refers to an electronic device that allows you to make on-line transactions or use your smart-phone to make purchases at a store. The rapid proliferation of connected devices, especially mobile phones, has created unique opportunities to transform how we do commerce. With these new technologies making payments has become faster, more reliable […]
If you’re currently using native ads for your business and want to increase conversions, check out this free webinar on Thursday afternoon, courtesy the SqueezeCMM team [a B2B NN partner]. On Thursday March 10 at 1 p.m.ET, SqueezeCMM’s Jennifer Evans will run this free webinar on how to effectively track your native ads to boost your […]
