What is a brand story? According to The Drum, one the study showed that ‘eight out of ten (79 percent) of adults want brands to tell stories as part of their marketing.’ The research indicated that if consumers loved a brand’s story they were, ‘55 percent are more likely to buy the product in the […]
Have you ever found yourself scrolling through Instagram only to see a whole bunch of ads pop up every few posts? Do you have a new business and are wondering whether using Instagram will be an effective marketing strategy to promote it? Social media has been around for quite a while now with twitter being […]
The global health crisis has drastically changed so many norms in our life, including the way we work. Immediately after the pandemic was declared last year, employees all around the globe were segregated into two categories that didn’t exist before: essential and non-essential. Businesses that were considered non-essential during a pandemic were forced to shut […]
Understanding when you need business car insurance can be a struggle. Plus, finding the right coverage for your business is often difficult when there are so many providers and policies available. If you use your vehicle in a commercial capacity — i.e. to drive to client meetings, then you must have business car insurance. Failing […]
A personal statement is a short personal summary submitted to universities, scholarship boards, and employers. The aim is to gain consideration for a job opening, a scholarship, university placement, and other opportunities. A personal statement gives you the chance to sell yourself. You get a chance to talk about your personality and experiences that […]
Edusity has launched. The learning management system (LMS) is a real-time, fully-interactive virtual classroom. Functionalities include document sharing, a virtual whiteboard, forums, chat capabilities and full video support. “If there is one thing the pandemic has taught us,” says Mississauga-based co-founder Arvind Betala, “it is that online learning is easy to get wrong. We wanted […]
A new study by PayPal Canada, Business of Change: PayPal Canada Small Business Study, shows how dramatically the pandemic has accelerated digital commerce for Canadian small businesses. Two in three small businesses (67%) accept payments online and half (47%) of them only started doing so this year. Of all small businesses selling online, one third […]
Every year brings new trends for B2B marketing and presentation-making and 2030 is no different. New techniques and trends are emerging to change how marketers interact and connect with their audiences. Given the cut-throat nature of the competition in the marketing world and the changes it is experiencing due to the pandemic, keeping up with […]
2020 will go down in history as the year businesses realized digital marketing is a necessity. The pandemic hit hard and movement was restricted. Online shopping was encouraged and businesses with no online presence had to race to create websites and be seen online. There has never been a better time than the present to […]
(Image: Kristin Hillary) There are several comprehensive steps to plan and deploy a successful enterprise containerization strategy. Software containers are standard units that package a code along with all of its dependencies into a sealed ‘container.’ Once sealed inside, these containers can be transferred quickly and efficiently from one operating system to another. With […]
Advocate: One that pleads the cause of another Executives are bombarded with dozens, sometimes hundreds of emails per day. They ignore most of the marketing messages they receive, even from the mailing lists they subscribed to! What’s more, consumers are increasingly skeptical of endorsements from industry experts and traditional media sources. They crave authenticity and […]
Traction: a repeatable, scalable way to get, keep and grow customers and revenue Most businesses don’t fail because they don’t build good products, they fail because they can’t generate traction. Let’s be honest, getting traction for your company isn’t easy. As a business, you need a strong team, customers, and a differentiated product or service […]
The frustrating thing about being a B2B Marketer is that most of the information out there is geared towards B2C industries. Marketing to businesses successfully means networking and learning from other B2B professionals. I attended the B3 – Better B2B Marketer conference where I got to hear some of the top marketers share how they grew […]
Marketing to businesses is very different than marketing to consumers. As successful B2B marketers, we educate ourselves and apply marketing concepts to our own sectors of industry. We also learn from other B2B professionals. I had the pleasure to attend the B3 – Better B2B Marketer conference where I got to hear top marketers share […]
Many B2C strategies are just not applicable to the B2B Marketer. To be a successful B2B marketer we need to learn how to apply marketing concepts to our own industries. I attended the B3 – Better B2B Marketer conference where I heard top marketers share their insights and experience. This week, Ann Handley, Chief Content Officer, of […]
The frustrating thing about being a B2B Marketer is that most of the information out there is geared towards B2C industries.To be a successful B2B marketer you need to be self-educated and learn how to apply marketing concepts to your own industry. One of the best ways to do this is to network and learn […]
A digital wallet refers to an electronic device that allows you to make on-line transactions or use your smart-phone to make purchases at a store. The rapid proliferation of connected devices, especially mobile phones, has created unique opportunities to transform how we do commerce. With these new technologies making payments has become faster, more reliable […]
If you’re currently using native ads for your business and want to increase conversions, check out this free webinar on Thursday afternoon, courtesy the SqueezeCMM team [a B2B NN partner]. On Thursday March 10 at 1 p.m.ET, SqueezeCMM’s Jennifer Evans will run this free webinar on how to effectively track your native ads to boost your […]
