What is a brand story? According to The Drum, one the study showed that ‘eight out of ten (79 percent) of adults want brands to tell stories as part of their marketing.’ The research indicated that if consumers loved a brand’s story they were, ‘55 percent are more likely to buy the product in the […]
Have you ever found yourself scrolling through Instagram only to see a whole bunch of ads pop up every few posts? Do you have a new business and are wondering whether using Instagram will be an effective marketing strategy to promote it? Social media has been around for quite a while now with twitter […]
The SEO specialist market has recently been flooded by a new glut of freelancers. So it can be really tough to convince new clients that you’re the one they need to supercharge their search engine optimization and bolster their business metrics. Want to know how you can convince businesses to hire you for your SEO […]
Social media can play a huge part in the marketing and promotion of your business. There are so many things that it can be used for, that if you’re not taking full advantage of these platforms, you are missing out on a huge opportunity. You have no idea how much until you take the plunge […]
The global health crisis has drastically changed so many norms in our life, including the way we work. Immediately after the pandemic was declared last year, employees all around the globe were segregated into two categories that didn’t exist before: essential and non-essential. Businesses that were considered non-essential during a pandemic were forced to shut […]
Understanding when you need business car insurance can be a struggle. Plus, finding the right coverage for your business is often difficult when there are so many providers and policies available. If you use your vehicle in a commercial capacity — i.e. to drive to client meetings, then you must have business car insurance. Failing […]
Music can be both soothing can motivating at the office or at home. One of the most popular platforms for listening to music and watching music videos – YouTube – has been the main source of education, amusement, and learning to do something you have never done, just a click away. The only problem, […]
A personal statement is a short personal summary submitted to universities, scholarship boards, and employers. The aim is to gain consideration for a job opening, a scholarship, university placement, and other opportunities. A personal statement gives you the chance to sell yourself. You get a chance to talk about your personality and experiences that […]
Edusity has launched. The learning management system (LMS) is a real-time, fully-interactive virtual classroom. Functionalities include document sharing, a virtual whiteboard, forums, chat capabilities and full video support. “If there is one thing the pandemic has taught us,” says Mississauga-based co-founder Arvind Betala, “it is that online learning is easy to get wrong. We wanted […]
Search engine rankings are important for all businesses and hiring an SEO consultant is one of the best things you can do for yours. They will increase your potential to reach new customers and improve your sales. Today, about 50 percent of people who visit local sites visit the physical stores on the […]
Not too long ago, you wouldn’t have heard about businesses trying to double or triple their sales through the usage of the internet. Thanks to the rapid developments and our unavoidable reliance on the internet, it became a core marketing channel that’s consistently used to boost the sales performances of companies. The variety and data […]
Emails are considered a widely spread method of communication. From using them to finalize business tasks to employing them as a means of keeping in touch with your loved ones, you can always rely on emails to communicate important information. However, managing your inbox may prove to be a time-consuming process if you are […]
With everyone being home at the time, it’s easy to see why online businesses are all the rage right now. They’re perfect not only for making a little extra on the side but also for sharing your passions with the world. When it comes to any kind of business—whether it be selling baked […]
Why AI Will Not Replace a Reliable Translation Company for a Long Time One of the deciding factors of a company’s success is its good ongoing relationships with customers. Thus, to be able to reach as many markets and people as possible, one of the main responsibilities of a business manager is to ensure […]
There are several benefits of being your own boss, either as a business owner or a freelance worker. One of these is the flexibility when it comes to your work hours, as well as the schedule for your vacation. However, along with the perks, are some challenges, which include the need to file your taxes […]
A new study by PayPal Canada, Business of Change: PayPal Canada Small Business Study, shows how dramatically the pandemic has accelerated digital commerce for Canadian small businesses. Two in three small businesses (67%) accept payments online and half (47%) of them only started doing so this year. Of all small businesses selling online, one third […]
Every year brings new trends for B2B marketing and presentation-making and 2030 is no different. New techniques and trends are emerging to change how marketers interact and connect with their audiences. Given the cut-throat nature of the competition in the marketing world and the changes it is experiencing due to the pandemic, keeping up with […]
Do you have enough specialized knowledge to create an online course that others would buy as part of their ongoing education? Read on for tips on how to create your first online course. Online courses (also known as “eLearning”) have experienced significant growth in popularity in recent years. Online courses are beneficial for both […]
Defense computers are generally used in military, commercial, and industrial applications where added security is needed to keep information intact and prevent unwanted leaks. At times, hackers get hold of confidential information that can ruin major development plans or pose a threat at a national level. To prevent this, defense computers must possess multiple layers […]
Health care data is one of the most vulnerable types of data because of its sensitivity and requirements for its protection. Malicious actors understand this fact all too well and have identified a potential goldmine in hacking healthcare data. Medical records are highly personal and sensitive, and cyber attackers believe planting ransomware in a healthcare […]
