Many businesses are latching onto the Instagram buzz. Simply Measured analyzed Interbrand’s Top 100 list on Instagram during Q3 2014 and found that 86 of the top 100 brands are now on Instagram, up from 54 of the top 100 companies at the same time in 2012. User engagement has also increased during this time […]
This week, Jennifer Evans, the president of B2B News Network, was part of a panel discussion on a TV Ontario news show discussing the gender divide in the tech industry in Canada. On The Agenda with Steve Paikin, Evans offered her insight on how tech companies are ignoring female talent and the challenges she has faced in […]
Lean is in, and it’s changing the function of tech in the organization. When IT first started, dev and ops had nothing to do with one another. Development can now be so agile that it is changing how businesses are managed, practically on the fly. While there are a number of different factors affecting IT […]
Move over, bots. URL masking is climbing the ranks of common fraud in the digital advertising industry. URL masking is used to trick advertisers into running their ads on sites with illicit or stolen content. Though these sites typically generate a lot of traffic, thereby boosting chargeable impressions to the advertiser, they often don’t generate […]
B2B marketers often find that email marketing is one of the most effective ways of reaching their target audience. In fact, the 2014 B2B Demand Generation Benchmark Report by Software Advice says that 97 per cent of all B2B marketers use an email marketing program. In a crowded field of email marketing programs, which ones […]
From startups to windups, the B2B space has never been more active. Here are the top 5 stories you need to know about going into the week: 1. Motorola is Lenovo. Motonovo? It’s already displaced Xiaomi as the 3rd largest mobile manufacturer (after 24 hours). From Motorola Mobility’s President, Rick Osterloh: Congrats to @Xiaomi for […]
The Bitcoin rush is underway. From the the inexplicable to the blatantly commercial, cottage industries and derivatives are springing up everywhere. Who is innovating fastest and who is selling pickaxes to the miners? Here are 5 companies to watch: 1) Our pick: Ethereum, headed by Vitalik Buterin, a Torontonian, cousin of Wild Apricot co-founder Dmitry […]
In a sea of concrete, Google Tokyo’s offices needed that traditional koi pond feel. Winnipeg-based triple threat (hardware, software, event services) Pomotion Inc. came up with an ingenious, interactive, and low maintenance way to deliver it:
Lego cures all. One of the consequences of our device-obsessed world is RSI, or repetitive stress injury. But for artisan small business owners who are often performing the same tasks repeatedly this can be a career-killing injury. When Lynn Wyminga of Lynn’s Lids fell victim to a shoulder injury right before a big show, she […]
Launching a new B2B presence on social networks with zero budget and no existing web presence on a Friday night? Requires tons of patience and you won’t really see results for months, right? Not necessarily. On September 19 2014 we launched the @b2bnewsnetwork Twitter account. We kicked off (somewhat unintentionally) at the worst time […]
Happy Birthday, Bitcoin. It was on October 31, 2008 that the enigmatic (to put it mildly) Satoshi Nakamoto published the document that made him a billionaire, sired both Dogecoin (ain’t 2014 grand) and blockchains, and changed currency irrevocably. But the most amazing thing about Bitcoin is that that may be the least of its accomplishments. […]
The veteran Web player announced a new cross-device ad targeting system aptly called One. AOL is combining its ad platforms such as Adap.TV and AdLearn Open Platform (AOP), by taking programmatic buying of video from Adap.TV and display and banners from AOP, as Ad Week reports. “This is really along that pathway of making life easier for marketers within […]
They are all over the Internet, social media and TV; they are the mompreneurs and they are showing that it’s possible to balance a successful home life with a burgeoning business career. A report from Experian found that mothers with young children, when compared to the general population, are more active on social media. They’re […]
PayPal is officially entering the world of all-digital money. The payment processing company will start accepting payments from customers that are using Bitcoin. According to CNN, Bitcoin is “an independent, government-less currency,” whereas PayPal is owned by eBay and works with merchants. As of today, PayPal completed a deal with the payment-processing companies inclusive with […]
Xerox Canada and GreenCentre Canada are collaborating to boost the commercialization of green tech in Canada. “We are thrilled to have access to the infrastructure and expertise at XRCC, which allows us to take our technology development to a whole new level,”said Rui Resendes, executive director of GreenCentre Canada, in a statement on October 1, […]
Twitter is giving every tweet on its network to the Massachusetts Institute of Technology’s Media Lab, as well as a $10 million investment, to create a hub to better learn how to understand and use social networks. The Laboratory for Social Machines (LSM) will “focus on the development of new technologies to make sense of […]
DSL (Digital subscriber line), one of the initial technologies that heralded the era of high-speed Internet, is set to leap into the future, with Broadcom announcing a new technology that will allow speeds of 1 gigabit per second through DSL. That increase is about 1,000 times the data-transfer speed the technology offered when it debuted in the late […]
Guest post by Adam Dawson Oh search engines; you glorious portals to millions of tidbits of information that have made settling arguments over useless facts painless. Because of you, there is a scarcity of scenarios where questions go unanswered because someone can whip their smartphone out and “Google” it. Instead of wandering through libraries, spending […]
