B2BNN President Jennifer Evans

B2BNN President Jen Evans talks gender inequality in tech on TVO’s The Agenda

This week, Jennifer Evans, the president of B2B News Network, was part of a panel discussion on a TV Ontario news show discussing the gender divide in the tech industry in Canada. On The Agenda with Steve Paikin, Evans offered her insight on how tech companies are ignoring female talent and the challenges she has faced in […]

What every advertiser needs to know about the threat of URL masking

Move over, bots. URL masking is climbing the ranks of common fraud in the digital advertising industry. URL masking is used to trick advertisers into running their ads on sites with illicit or stolen content. Though these sites typically generate a lot of traffic, thereby boosting chargeable impressions to the advertiser, they often don’t generate […]

Apple CEO Tim Cook

Weekly primer: Apple Pay vs CurrentC, a $100MM fund for 3D printing, ‘Motonovo’

From startups to windups, the B2B space has never been more active. Here are the top 5 stories you need to know about going into the week: 1. Motorola is Lenovo. Motonovo? It’s already displaced Xiaomi as the 3rd largest mobile manufacturer (after 24 hours). From Motorola Mobility’s President, Rick Osterloh: Congrats to @Xiaomi for […]

How we launched B2BNN on Twitter: Day One to two weeks

Launching a new B2B presence on social networks with zero budget and no existing web presence on a Friday night? Requires tons of patience and you won’t really see results for months, right?   Not necessarily. On September 19 2014 we launched the @b2bnewsnetwork Twitter account. We kicked off (somewhat unintentionally) at the worst time […]

AOL announces cross-device programmatic system, to debut in February

The veteran Web player announced a new cross-device ad targeting system aptly called One. AOL is combining its ad platforms such as Adap.TV and AdLearn Open Platform (AOP), by taking programmatic buying of video from Adap.TV and display and banners from AOP, as Ad Week reports. “This is really along that pathway of making life easier for marketers within […]

Mompreneurs are building their businesses by selling on Facebook

They are all over the Internet, social media and TV; they are the mompreneurs and they are showing that it’s possible to balance a successful home life with a burgeoning business career. A report from Experian found that mothers with young children, when compared to the general population, are more active on social media. They’re […]

PayPal officially allowing shops to accept Bitcoin

PayPal is officially entering the world of all-digital money. The payment processing company will start accepting payments from customers that are using Bitcoin. According to CNN, Bitcoin is “an independent, government-less currency,” whereas PayPal is owned by eBay and works with merchants. As of today, PayPal completed a deal with the payment-processing companies inclusive with […]

Xerox Research Centre of Canada

Xerox Canada and GreenCentre Canada collaborating on green tech

Xerox Canada and GreenCentre Canada are collaborating to boost the commercialization of green tech in Canada. “We are thrilled to have access to the infrastructure and expertise at XRCC, which allows us to take our technology development to a whole new level,”said Rui Resendes, executive director of GreenCentre Canada, in a statement on October 1, […]

Search Engine Optimization (SEO)

Sayonara SEO firms, hello content relations

Guest post by Adam Dawson Oh search engines; you glorious portals to millions of tidbits of information that have made settling arguments over useless facts painless. Because of you, there is a scarcity of scenarios where questions go unanswered because someone can whip their smartphone out and “Google” it. Instead of wandering through libraries, spending […]