Air Canada, Apple, Facebook have most loyal fans

A newly updated list of the most loyal brands include Air Canada, Apple, AT&T, Facebook, Domino’s, Google and many more. According to Brand Keys’ 19th Annual Customer Loyalty Engagement Index (CLEI), their index measures brands whose drivers come closest to meeting (or even exceeding) those of their respective category. The number-one company “is always the one whose […]

Why being married makes you a better entrepreneur

Entrepreneurs often apply their life skills to their sales and marketing, and the acquired lessons from marriage are no different. The business professionals we spoke to explain how their marriage helped them become stronger entrepreneurs…and how running their own companies helped their relationships. Eric Gilboord, of Toronto-based WarrenBDC, helps Boomer-aged business owners to sell or transition out of their […]

SAP revamps business suite with ‘biggest launch in over two decades’ (Sponsored)

With the launch of its latest business suite of hybrid-computing products, SAP is responding to the increasingly-crowded financial software market lead by emerging cloud companies. The new business suite of HANA-driven applications is dubbed SAP S/4 HANA, and it is the company’s biggest launch in over two decades. HANA has been the company’s crown jewel for the last […]

social media

3 steps you need to take to generate leads on social media

This article originally appeared on Memeburn. Copyright Memeburn.com 2015. Social media is a great medium to generate sales leads. People that are searching online for a specific service or product will often ask their social circles for advice. This happens in real life, but most definitely online as well. There are thousands of social networking channels […]

Infographic: The top content marketing trends of 2015

Experts agree: content marketing is not a fad. It’s an important strategic asset that boosts profitable traffic. In listing the 30 most cutting-edge digital marketing tools, based on its 2015 Digital Marketing Trends poll, Smart Insights put content marketing at number one. B2B News Network recently reported on why you need a content strategy for […]

How can you get more clients out of your existing customer base?

What every startup or entrepreneur needs is not only a great idea, a smart business model and a strong staff backbone, but also a growing customer base. One important way to attract more accounts is through your existing customers. Aaron Goodin, CEO and Founder of Tack, a media technology startup, notes that, “What most startups often overlook is the value […]

Why content marketing is facing a shortage of qualified staff

The world of digital marketing is facing a skills shortage when it comes to content generators. You might not think that’s the case, what with the incredible amount of content available online, but according to recent survey results from by SkilledUp.com, a website focusing on online educational resources, there is a critical need for skilled […]

How to handle firing someone…and being fired

by Kay Mathews Firing someone and being let go are two very unpleasant experiences in life. The perspectives of those who have faced both circumstances shed insights on how executives can ensure that the tough termination conversation goes smoothly and how employees can recover after losing their job. In an interview with B2B News Network, David Waring, co-founder of B2B […]

Tracking the rise of mobile advertising’s dominance in Canada

The 2014 Canadian Media Usage Trends (CMUST) report, the only study of its kind, documents consumers’ ever-shifting media consumption across various digital platforms and devices, chronicling how new and evolving technologies impact the digital habits of Canadian consumers. This year’s CMUST report details how the ‘Internet of Things’ is providing increasing opportunities for digital advertisers […]

Google Analytics’ new tool takes you on ‘the customer journey to online purchase’

Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for website owners to better understand how customers act from their first visit through conversion. The tool utilizes […]

Expedia buys Travelocity for $280 million

It was only a matter of time before Expedia bought its fellow online travel booking giant Travelocity. In 2013, Travelocity used Expedia’s tech for its American and Canadian websites, as well as its competitor’s supply and customer service program, the NY Times writes. Today, Expedia announced the acquisition of Texas-based Travelocity, owned by Sabre. “The strategic marketing agreement […]