The New Split: How the enterprise software buyer’s digital habits and information needs are changing (new findings)

It’s not your father’s enterprise software buying environment. The #ensw buyer today is a different buyer with different research habits and information needs. In fact, there is no longer just one type of enterprise softwre buyers, but a nearly 50/50 split between GenX/boomers and GenY decisionmakers who have very different ways of looking for and […]

Hashtag Team: Inside B2B sales research, how to jumpstart your social media marketing

What’s trending this week in the B2B Twittersphere? To find out, B2B News Network partnered with Nexalogy, a Montréal-based social data analysis platform whose NexaMaster analytics tool allows us to sift and sort through every tweet out there to bring you news you can use. This regular column sorts through the top trends in marketing, […]

Live from MarTech: Experience optimization should drive your website redesign

Are you regularly testing your company website for optimization success? If not, Chris Goward would likely be wagging his finger at you. The CEO of Wider Funnel has built an entire company around the concept that testing offers the framework for successful experience optimization. He recently spoke at MarTech, a marketing conference taking place in […]

Live from MarTech: What every CMO should do to go digital

What’s the number one worry on the minds of CMOs in the digital age? Fear of losing ground, of falling behind in digital savviness, of becoming irrelevant. No marketing executive ever wants to hear anyone say, “Sorry, but what you’re offering just isn’t relevant anymore.” Social and mobile are the air we breathe these days. Brand […]

Hashtag Team: B2B innovation, confronting sales challenges, why female execs are marginalized

What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column analzyes Twitter to list what B2B insiders are discussing in marketing, advertising, Big Data, leadership and more! This week we feature posts on how to boost content reach using social media, five problems every B2B salesperson faces, and the gender gap […]

Hashtag Team: What’s hot in marketing analytics, social media tips, targeting customers

Curious to find out the popular articles and media this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scoured Twitter to flush out the hot trends B2B insiders are discussing in marketing, social media, analytics, and more. This week, we bring you buzzworthy reports on B2B digital marketing analytics, visual ideas designed to […]

Big city or small suburb: Where should you base your B2B company?

At first glance, the advantages of headquartering a B2B company in a major metropolitan area are almost too numerous to list. From workforce size and media attention, to civic and business infrastructure, to diversity of client base, and even culture and entertainment options, cities, it would seem, are where any B2B exec would first want to consider […]