privacy

CMO Sunday

Another week, and another hack of customer records. Seems this week it’s all about #privacy. Bell Canada Police are investigating yet another data breach at Bell Canada, where hackers have accessed up to 100,000 customer names and email addresses. This is the second breach in 8 months; last time hackers accessed 1.9 million customer email […]

CMO Sunday

CMO Sunday

Since January is our “Leadership Issue” I thought I would start this newest weekly feature with a trending leadership hashtag. #MLKDay Today, we commemorate my father’s 89th birthday. Beyond sharing #MLK quotes, I pray that our global community, from educators to politicians to artists to law enforcement, will truly hear his voice, follow his teachings […]

MarTech MPB2B

Top 20 Things Heard at MarTech and MPB2B

At every conference we hear statements that stay with us for a long time; some statistics, some insightful, some inspiring, and some just downright funny (especially when taken out of context). I thought I’d share some of these heard at MarTech and MarketingProfs B2B Forum (MPB2B) last week:   “In many use cases talking to […]

LookbookHQ

The One Metric That Identifies Qualified Buyers

Elle Woulfe, VP Marketing at LookbookHQ, began her session at yesterday’s MarTech Conference in Boston with one question, “how did you measure the success of your last campaign?” Most of the room would agree the accepted standard, by tracking: Clicks Downloads Form completions Attribution tied to revenue Marketing has become about the numbers, and whether we’re […]

OpStream

App of the Month: OpStream

Since its foundation a decade ago, J9 Technologies has focused on providing IT Operations Management (ITOM) and Application Performance Management (APM) integration to achieve a “single pane of glass”. It has made sense. Companies wanted to be able to consolidate their data into one screen so that management tools can be effective and controlled. The […]

appointment roundup

Appointment Roundup: People on the Move

This week’s appointment roundup in B2B! *** ON Services, a GES company and leading full-service audio visual provider supporting live event productions, announced the appointment of Brian Hefner to Executive Vice President of ON Services. *** Cubic Transportation Systems (CTS), a business unit of Cubic Corporation, announced the appointment of Danny Beh as business development director of the Asia-Pacificregion. *** MarketsandMarkets announced the appointment […]