blockchain

CMO Sunday: Blockchain 101

Breaking Down the Basics of Blockchain Blockchain is a fascinating technology with transformative potential that is gaining momentum. But the concept still confuses a lot of people, including me. Before B2BNN I was at an SAP financial services partner, when Bitcoin and Blockchain were first being talked about. Digital payments were of particular interest to […]

digital inclusion

CMO Sunday: Digital Inclusion

It may be the Transformation Issue here at B2BNN this month, but it’s also National Inclusion Awareness Month. Friday also happened to be the first day of the Public Policy Forum’s first ever Ontario Digital Inclusion Summit. “The digital age creates opportunities for people to participate in society, the economy and civic life in new […]

CMO Sunday

CMO Sunday

Since January is our “Leadership Issue” I thought I would start this newest weekly feature with a trending leadership hashtag. #MLKDay Today, we commemorate my father’s 89th birthday. Beyond sharing #MLK quotes, I pray that our global community, from educators to politicians to artists to law enforcement, will truly hear his voice, follow his teachings […]

MarTech MPB2B

Top 20 Things Heard at MarTech and MPB2B

At every conference we hear statements that stay with us for a long time; some statistics, some insightful, some inspiring, and some just downright funny (especially when taken out of context). I thought I’d share some of these heard at MarTech and MarketingProfs B2B Forum (MPB2B) last week:   “In many use cases talking to […]

LookbookHQ

The One Metric That Identifies Qualified Buyers

Elle Woulfe, VP Marketing at LookbookHQ, began her session at yesterday’s MarTech Conference in Boston with one question, “how did you measure the success of your last campaign?” Most of the room would agree the accepted standard, by tracking: Clicks Downloads Form completions Attribution tied to revenue Marketing has become about the numbers, and whether we’re […]

OpStream

App of the Month: OpStream

Since its foundation a decade ago, J9 Technologies has focused on providing IT Operations Management (ITOM) and Application Performance Management (APM) integration to achieve a “single pane of glass”. It has made sense. Companies wanted to be able to consolidate their data into one screen so that management tools can be effective and controlled. The […]

appointment roundup

Appointment Roundup: People on the Move

This week’s appointment roundup in B2B! *** ON Services, a GES company and leading full-service audio visual provider supporting live event productions, announced the appointment of Brian Hefner to Executive Vice President of ON Services. *** Cubic Transportation Systems (CTS), a business unit of Cubic Corporation, announced the appointment of Danny Beh as business development director of the Asia-Pacificregion. *** MarketsandMarkets announced the appointment […]