The question on every growth marketer’s mind is: “How can we grow this week/quarter/year?” In lieu of more budget or resources, growth comes from being more tactical and more efficient. When it comes to improving efficiency, it’s often much easier said than done. As marketers, our jobs are complex. Adhering to a data-driven mentality requires […]
Author: Meagan French
Meagan French is the founder of Lotus Growth (www.lotusgrowth.co), a growth marketing and demand generation consultancy for B2B tech companies. Follow her on Twitter @mkfrench.