Technology is still overwhelmingly a male-dominated field. A recent report by PwC in the United Kingdom states that only three percent of women considered a career in technology, and only five percent of leaders in the tech sector are women. Even so, there are strong, knowledgeable and influential women in the field. Last month, in […]
Recently, you asked us: What are women accomplishing in tech? What positions do they hold? What does a woman’s career in tech look like in her 50s, 60s and beyond? We asked our readers who the most accomplished women in this arena were. We received a flood of names of women – your bosses, colleagues […]
You asked: What are women accomplishing in tech? What positions do they hold? What does a woman’s career in tech look like in her 50s, 60s and beyond? To be honest, we don’t know (unless they are CEOs) but we’re going to find out. This is where our fantastic community comes in. We want to […]
Earlier this year, we asked you who the up-and-coming folks in B2B were. We got your answers – the movers and shakers in communications, technology, HR, supply chain, marketing and more, as well as business leaders who are poised to have a big year. We came up with a shortlist of six people who are […]
Over the past decade or so, B2B marketing has emerged as a discipline in its own right. Catering to the unique needs of businesses, B2B marketers are always looking for innovative ways to foster relationships with their clients. They frequently need to go above and beyond classic marketing tactics to make an impact. Because of […]
Technology has changed the way every aspect of business is done – with the exception of financial services. Financial services had not been fundamentally transformed by technology because the Internet did little to reduce the cost of establishing trust, said the author of 2016’s runaway best-selling business book. That is, until blockchain entered the scene, […]
Leaders, innovators, creators and disruptors are shaping every sector, vector and stack of the big B2B world. Through our Influencer Indexes, we’ve been keeping tabs on not only the movers and shakers, but the up-and-comers. That’s why we’ve put together this big directory of B2B influencers – to help you find all the names, handles […]
Recently, we ran our Canadian B2B Marketing Influencer Index. When we put out the call for nominations, we got an amazing response – the best we’d ever seen. And every nomination was well deserved, as we believe that behind every successful B2B organization is a dedicated marketer. Now it’s time to feature our neighbours south […]
B2B marketers in Canada generate an enormous amount of revenue and activity every year, but unlike marketers at B2C companies, their names are largely unknown in the marketing world. These dedicated and talented marketers work hard to get someone else’s company recognized. To do this, they keep up on the latest marketing tactics, which over […]
It’s the new technique in town, and everyone’s jumping on board. This week, it’s sales’ turn to go high tech as marketing and sales analytics company Absolutdata launches an artificial intelligence-based sales guidance tool. Launched Wednesday, NAVIK SalesAI provides each salesperson with a customized weekly game plan, allowing them to determine which leads to prioritize […]
Since the inception of B2B marketing, marketers would create content and campaigns that were intended to gather as many leads as possible, and then hope that some of these leads would be turned into high-quality customers. But the recent rise of martech (marketing technology) has necessitated changes in the way modern B2B marketers engage customers. […]
Do you have a few days to catch up on your B2B reading list? Here’s a recap of the five best books we’ve found through our Sunday reading series. Originals: How Non-Conformists Move the World By Adam Grant Publisher: Viking A national bestseller and New York Times bestseller, Originals: How Non-Conformists Move the World examines how […]
Rajesh Yabaji already had experience with the whole value chain of logistics – planning, warehousing and transportation – when he formed BlackBuck, a Bengaluru, India-based freight-booking service company along with logistics experts B. Ramasubramaniam and Chanakya Hridaya in 2015. Back in the day, the customer had no information or control on the status of their […]
There were many amazing entries at Startup Weekend Vancouver in 2012, but the winner was clear – Marc Kuo had something that would change the way local businesses would run. Kuo’s company, Routific – a logistics platform that empowers local delivery businesses to run more efficiently – was born after Kuo completed a thesis on […]
The world of B2B is highly-specialized in nature with each professional working in his or her unique area of expertise. That’s where online communities come in. They afford B2B professionals new insights into their fields and allow them to network with fellow pros from across the globe. The ideal online communities are sized just right – […]
Behind every great – and visible – B2B is a dedicated marketer. They’re the few, the accomplished, and the practically anonymous. B2B marketers in Canada work hard to generate an enormous amount of revenue and activity every year, but unlike marketers at B2C companies, they are largely unknown in the marketing world. Over the past […]
B2B News Network set out to find the top B2B online communities, so we went straight to you for the ones you find enriching and enjoy being a part of. You told us about your favourite spaces and places and how your fellow B2B practitioners can benefit from them. One of your favourite’s was Spiceworks. […]
The B2B space is slightly behind when it comes to social media, said one of the top reporters for B2B News Network, but they are rapidly catching up. An increasing number of firms are realizing the importance of delivering information in a visual and interactive way. “The business that stands out from competition in any industry […]
From moving processes to the cloud to drone delivery, the procurement, logistics and distribution field has been subject to constant disruption and innovation. Between the explosion of tracking and sensor technologies, the shifts toward artificial intelligence-based just-in-time resource management and provisioning, everything is moving at lightning speed. Companies are using artificial intelligence (AI) to reduce expenses […]
Social intelligence is very important in B2B. While it’s still widely underused by companies who went in search for their brands on social, found none, and abandoned the effort. Social intelligence for B2B, when done effectively, offers powerful, actionable insights into the state of a market, industry or audience, and the opportunity for live engagement […]
