Social listening has undergone enormous evolution. Once primarily used by PR teams to see whether expressed sentiment was positive or negative, today’s social intelligence — as it is now widely known — is involved with multiple parts of marcom and used in everything from early warning systems on public issues to identifying customer trends and […]
In the world of B2B, online communities see lively discussion and debate from their members. They also see the sharing of resources and knowledge contributed by field experts and host well-planned live events. For those who work in the field of customer experience, this paid-access website for the Customer Experience Professionals Association is a must-bookmark. […]
Social intelligence is very important in B2B and still widely underused by companies who went through exercises searching for their brands on social, found none, and abandoned the effort. Social intelligence for B2B when done effectively offers powerful, actionable insights into the state of a market, industry or audience, and the opportunity for live engagement with […]
The ideal online B2B communities are sized just right – large enough to have a variety of participants bring in new ideas and advice, but small enough that working relationships and professional connections can be formed. They see lively discussion and debate from their members, the sharing of resources and knowledge contributed by field experts […]
Technology is changing everything, including the way that physical (and non-physical) goods are procured, purchased, shipped and managed. The explosion of tracking and sensor technologies, the shifts toward artificial intelligence-based just-in-time resource management and provisioning is changing everything from events to pricing. The argument for using AI comes down to the reduction of expenses. Fixed […]
The quest for better user experience, says one fintech expert, is driving the continued disruption of banking and finance. Whether its currency exchange or alternative currencies, new payment systems, invoicing, lending, managing cash flow and sourcing investment and fraud management, fintech is enabling improvements to every area of process. “Each of these areas have historically […]
Specialized B2B communities allow professionals to cut through the online clutter to get to the real goods. Whether your goal is making your marketing more impactful, getting advice from your peers, innovating, supporting your customers and staff or getting fast expert advice, a good community can help you achieve it. HitRecord is one of the best […]
Social listening has undergone enormous evolution. Today’s social intelligence — as it is now widely known — is involved with multiple parts of marcom and used in everything from early warning systems on public issues to identifying customer trends and topics. Jenny Cheng is chief product officer of Inside View, a market intelligence platform that […]
Social listening is still an emerging space and a relatively small percentage of B2B firms Social intelligence is definitely a growth area as B2B use of social continues to expand, almost unnoticed by platforms like Twitter, and demonstrating great utility for B2B advertisers. Freelance digital strategist Kelly Hungerford is the owner of CommunityWorks (http://communityworks.io/), a […]
Called the future of finance, fintech – and the reliability of transactions that it offers – is changing the way B2Bs are offering financial services through alternative currencies, new payment systems, invoicing, lending, managing cash flow and sourcing investment and fraud management. “Each of these areas have historically been part of the banking infrastructure,” Montreal-based […]
Satoshi Nakamoto is the inventor of Bitcoin. Maybe. It’s rare to find a person who hasn’t heard of this cryptocurrency payment system, which is based on blockchain technology, but very little is known about Satoshi Nakamoto, the individual who published the Bitcoin protocol, titled Bitcoin: A Peer-to-Peer Electronic Cash System, in 2008. The document outlined […]
Fintech – it’s big and getting bigger and it’s got the traditional banking system looking over its shoulder. Whether it’s alternative currencies, new payment systems, or innovations in managing cash flow and sourcing investment, fintech is changing the world of finance. B2B is no different. We want to know – who are the most important […]
The world of B2B consists of high-specialized areas of expertise that can be isolating for those who know and work their fields so carefully. That’s where online communities come in. They afford B2B professionals new insights into their fields and allow them to network with fellow pros from across the globe. In this installment of B2B Community […]
‘Inside-out’ is how marketing has been practiced since marketing was invented. With inside-out marketing, a company develops clever brand names and iconic imagery to differentiate their products from the marketplace, and then create ads that push that branding on prospective customers. They’re casting a wide net, so these marketers are content to get a minuscule […]
Social listening has undergone enormous evolution since Radian6 first burst on the scene out of NewBrunswick. Once primarily used by PR teams to see whether expressed sentiment was positive or negative, today’s social intelligence — as it is now widely known — is involved with multiple parts of marcom and used in everything from […]
We all know how to use Facebook and Twitter, but it’s Cendrine Marrouat’s theory that in even in 2016, our level of understanding is limiting social media’s potential in B2B. “The majority of small business owners and solopreneurs in the B2B and B2C spaces still don’t understand that a solid social media strategy starts with […]
Online communities afford B2B professionals new insights into their fields and allow them to network with fellow pros from across the globe. Whether your goal is making your marketing more impactful, getting advice from your peers, innovating, supporting your customers and staff or getting fast expert advice, a good community can help you achieve it. […]
Adam Grant established himself as one of his generation’s most compelling thought leaders when he wrote his 2013 book, Give and Take. Earlier this year, the 34-year-old – who is the youngest tenured and most highly rated professor at the Wharton School at the University of Pennsylvania – followed up with another must-read for leaders, […]
Ontario’s B2B owners can benefit from a new program aiming to generate employment opportunities. The Ontario Ministry of Economic Development, Employment and Infrastructure has partnered with financial institutions to launch the Rate Drop Rebate pilot, which is looking to create 1,100 new employment opportunities for students, long-term unemployed, older unemployed, people with disabilities, newcomers to […]
Over the past decade, marketing responsibilities and tactics have changed dramatically, a prominent marketing technologist said. In today’s digital world, Scott Brinker likens the challenges of creating great marketing with those of creating great software. “They’re both juggling an explosion of digitally powered interactions in a tornado of constant change and innovation,” Brinker said. “They’re […]
