B2B pros are often very skilled at their chosen professions. They spend their time taking care of their customers’ businesses, often sacrificing their own matters to do so, a Toronto-based financial expert said. Generally speaking, professionals “have the ability to make a great deal of money,” said Sam Albanese, who has worked in the financial […]
You can bet that anyone who’s travelled 66 countries in 16 years has seen some really interesting things. Jon Evans did, and has. And fortunately for armchair travellers, the Toronto resident is also a journalist and an award-winning novelist, so he was able to document his real-life adventures. Evans, who has been to countries in […]
What do Starbucks, Nike, Apple, Coke and Disney have in common? They all come to mind as recognizable and memorable brands, but there are far more, and they exist in every industry. According to brand builder and keynote speaker Jeremy Miller, it’s not just big companies that can become ubiquitous, and it’s not altogether inconceivable […]
Few people know B2B the way Lisa Shepherd does. The president and founder of The Mezzanine Group has been working with complex and tech-based B2B companies for almost 20 years and has helped grow 200 organizations of all sizes and in all industries. Between working with businesses and meeting leaders at industry associations, […]
Despite job cuts at two large social media management companies over the past few months, Hootsuite and TweetDeck won’t be going anywhere anytime soon, social media experts told B2B News Network. B2B companies can rest easy about keeping their access to the valuable management tools that allow their teams to collaborate on social media efforts, […]
2015 was an eventful year for B2B, said Derek Handova, who won B2BNN’s inaugural Contributor of the Year Award. There was the continuing consolidation of the old-line enterprise software players and on-premises software has seen its peak and will continue to decline, he said. IBM has and will continue to buy bit players in different […]
Tech companies are snapping up B2B sales professionals, which has created a demand that’s just not being met. In turn, these companies aren’t meeting their potential for growth. According to a recent report in The Business Journals, technical sales and sales management positions have always been hard to fill. With the enterprise tech market heating […]
This is the next instalment of our new profile series on B2Bnn: Women in B2B, sponsored by SqueezeCMM. With these profiles, you’ll learn about the careers and business goals of inspiring female leaders in the B2B industry. A new project aiming to meet the tremendous need for and by female-led ventures will be giving five Canadian businesses a […]
B2B marketing requires a unique set of skills from marketers and researchers, a recent white paper published on B2B International While marketers recognize the differences between the B2B and B2C spaces and are adjusting their tactics accordingly, they still need to let go of old assumptions about B2B marketing, according to Toronto-based B2B marketer Lisa Shepherd in […]
Business owners are recognizing artificial intelligence as the way of their future, according to a recent survey of businesses around the world. In a report authored by Tech Pro Research writer Scott Matteson, 67 percent of Canadian business owners and 63 percent of business owners worldwide feel AI is beneficial to them. Artificial Intelligence and […]
Looking for ways to grow your B2B business? You may want to consider analyzing how much effort and spend you put into your marketing and social advertising campaigns. According to a new infographic by Captora and Column Five, 46 percent of companies reported spending less than nine percent of their revenue on marketing, but companies that are outperforming their competitors […]
