common sense

What if Common Sense Was Common Practice in Business?

Today we’re bringing you the Introduction of Rex Conner’s book What if Common Sense Was Common Practice in Business?. Republished with permission from the publicist, Smith Publicity. Common Sense Brings Clarity Continuing time-honored, but dysfunctional business practices is like having a virus in an organism. Sometimes we don’t know how sick we are until we […]

learn people better

Tomboy Survival Guide: Learn People Better

Today we’re bringing you a book excerpt from Ivan Coyote’s Tomboy Survival Guide. Published with permission from the author. *** Some people like to call it eavesdropping. I prefer to think of it as following Woody Guthrie’s new year’s resolutions for 1942. Right between “Listen to Radio A Lot” and “Don’t Get Lonesome”, he promises […]

unleash possible

Unleash Possible: Stop Chasing the C-Suite

Today we’re bringing you a book excerpt from Samantha Stone’s new book Unleash Possible. In this excerpt, Samantha shares lessons on how to stop chasing the C-Suite.   A client and I were chatting over steamy hot chocolate and scones (yes, I have the best meetings) when suddenly this Director of Demand Generation turned very serious. I […]

personalize this

Personalize This: Moving Beyond “Dear John” Messaging

Today we’re bringing you a book excerpt from Daniel Glickman’s new book Personalize This. In this excerpt, learn how to move beyond spaghetti logic and “Dear John” messaging to personalization. Personalization: Relationships Matter Why do you stick with a friend through thick and thin? In part, because you know each other’s bullsh*t and to start […]