Today we’re bringing you the Introduction of Rex Conner’s book What if Common Sense Was Common Practice in Business?. Republished with permission from the publicist, Smith Publicity. Common Sense Brings Clarity Continuing time-honored, but dysfunctional business practices is like having a virus in an organism. Sometimes we don’t know how sick we are until we […]
A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model says segmentation is the key to business success. […]
Today we’re bringing you a book excerpt from Ivan Coyote’s Tomboy Survival Guide. Published with permission from the author. *** Some people like to call it eavesdropping. I prefer to think of it as following Woody Guthrie’s new year’s resolutions for 1942. Right between “Listen to Radio A Lot” and “Don’t Get Lonesome”, he promises […]
Today we’re bringing you an excerpt from Chapter 10 of Lee Schubert’s book Woman Incognito. Published with permission from the publicist, Smith Publicity. My personal gender experience exists within the total context of gender as it is now understood. Now that gender is no longer seen as being the same as sex, it can […]
This Preface is reprinted with permission of the author, Eric Siegel, from his book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” revised and updated edition (Wiley, January 2016). *** Yesterday is history, tomorrow is a mystery, but today is a gift. That’s why we call it the present. — Attributed […]
Today we’re bringing you a book excerpt from Samantha Stone’s new book Unleash Possible. In this excerpt, Samantha shares lessons on how to stop chasing the C-Suite. A client and I were chatting over steamy hot chocolate and scones (yes, I have the best meetings) when suddenly this Director of Demand Generation turned very serious. I […]
An excerpt from Chapter 3 of Daniel Glickman’s new book Personalize This. In this excerpt, learn how to win customer loyalty. Relate or Perish When Apple first came out with “always on” Siri or Apple TV, people were a little freaked out: Is that robot going to be listening to me all the time? Does […]
Today we’re bringing you a book excerpt from Daniel Glickman’s new book Personalize This. In this excerpt, learn how to move beyond spaghetti logic and “Dear John” messaging to personalization. Personalization: Relationships Matter Why do you stick with a friend through thick and thin? In part, because you know each other’s bullsh*t and to start […]
