unleash possible

Unleash Possible: Stop Chasing the C-Suite

Today we’re bringing you a book excerpt from Samantha Stone’s new book Unleash Possible. In this excerpt, Samantha shares lessons on how to stop chasing the C-Suite.   A client and I were chatting over steamy hot chocolate and scones (yes, I have the best meetings) when suddenly this Director of Demand Generation turned very serious. I […]

personalize this

Personalize This: Moving Beyond “Dear John” Messaging

Today we’re bringing you a book excerpt from Daniel Glickman’s new book Personalize This. In this excerpt, learn how to move beyond spaghetti logic and “Dear John” messaging to personalization. Personalization: Relationships Matter Why do you stick with a friend through thick and thin? In part, because you know each other’s bullsh*t and to start […]