marketing to millennials

How B2B Marketers Can Market to Millennials

B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]

diversity in tech

Diver(c)ity in Tech

At BigData Toronto, a conference focused on Big Data, Analytics, AI, Machine Learning, and the like, it’s refreshing to see a panel on diversity in technology. Marianne Bulger moderated the panel that included Janice Liu, Director, Digital Solutions & Operations at Cossette Media, Emily Agard, Director of SciXchange at Ryerson University, Yaa Otchere, Toronto Chapter […]

singular pronoun they

How Do We Love ‘They’, Let Us Count The Ways

We are past Inclusion Awareness Month, but the story continues in the last of this series. As communicators, we are responsible for using inclusive language in our content, publications, and forms. Inclusive language respects and promotes all people as valued members of society. It uses vocabulary that avoids exclusion and stereotyping, and is free from […]

dxagents

DXagents Consortium Targets Digital Transformation in Canada

Alliance of 9 organizations kicks off DXagents program; aims to help Canadian businesses become more globally competitive by embracing digital technology TORONTO, Feb. 23 – Today marks the launch of DXagents, a first-of-its-kind national digital transformation accelerator comprised of business leaders and technologists from leading private, public and not-for-profit organizations in Canada. The year-long partnership between Deloitte, SAP, Amazon Web Services, Intel, SUSE, CIO […]

inclusion awareness

The Shifting Landscape of Inclusion in the B2B Workplace

February is North American Inclusion Awareness Month Though we are experiencing a shifting landscape, where attitudes, and business practices are changing to a more acceptable and tolerable environment, the sad statistic is that 40% of Lesbian / Gay / Bi, and almost 90% of Transgender (Americans) have experienced employment discrimination, harassment, or mistreatment. That astoundingly […]

diversity

Diversity is Our Strength

Note: This article is published in its entirety from the original at BetaKit Pour lire cet article en français, cliquez ici. The Canadian tech community comprises many different nationalities, religions, sexual orientations, gender identities, mental and physical abilities, and perspectives. We believe that this diversity is a source of strength and opportunity. On this topic, we […]

people to watch

Nominations Open for B2BNN’s “People to Watch” in 2017

In 2016 we ran Indices for a number of B2B Influencers. This year we want to know who the up-and-coming folks are. We’re looking for people from across B2B, the movers and shakers, or business leaders who are poised to have a big year. No matter the industry…communications, technology, HR, supply chain, marketing, anyone on the […]

startup marketing strategy

Create Your Startup Marketing Strategy: The Ultimate Guide

Creating a marketing strategy is crucial for your startup, company or organization to address the right message to your buyers/users personas. It’s important to define a marketing strategy for your startup in order to have a marketing plan and be on the right path to success. How do you create your startup marketing strategy? Should […]

digital ethnography motivindex

Digital Ethnography and MotivIndex – An Interview with Ujwal Arkalgud

Ujwal Arkalgud is a Cultural Anthropologist, and a pioneer in the field of Digital Ethnographic Research. He started his career as an in-field researcher conducting immersive ethnographies in the entertainment and travel sector, where he discovered his love for understanding human behavior and the underlying motivations that drive the decisions people make every day. He […]

The Value of Business Intelligence

To illustrate the value of business intelligence, this infographic was created by students of Boston University’s Online MsCIS program, an online program hosted by the Department of Computer Science. The program helps working professionals develop a solid theoretical foundation and hands-on technical expertise in all areas of information technology. The online program consists of students concentrating […]

What B2B Enterprises Have to Know About Accessible Web Design: Q & A with Sandy Feldman

The web made information available to everyone. In theory, at least. For millions of people with disabilities around the world, web site content remains inaccessible. The Canadian province of Ontario, through the Accessibility for Ontarians with Disabilities Act (AODA), has legislated that the web sites of most private and public sector organizations must be accessible […]

Social Listening Spotlight: Introhive Chief Innovation Officer David Alston

Social intelligence is very important in B2B. While it’s still widely underused by companies who went in search for their brands on social, found none, and abandoned the effort. Social intelligence for B2B, when done effectively, offers powerful, actionable  insights into the state of a market, industry or audience, and the opportunity for live engagement […]