Social intelligence is very important in B2B. While it’s still widely underused by companies who went in search for their brands on social, found none, and abandoned the effort. Social intelligence for B2B, when done effectively, offers powerful, actionable insights into the state of a market, industry or audience, and the opportunity for live engagement […]
Are you using Instagram for your B2B business? What if you knew you were missing out on 300 million monthly active users (as of December 2014)? 40% of Fortune 100 companies are using Instagram right now, with more businesses jumping on board every week. Here’s one more stat about why you should be using it […]
Social listening has undergone enormous evolution. Once primarily used by PR teams to see whether expressed sentiment was positive or negative, today’s social intelligence — as it is now widely known — is involved with multiple parts of marcom and used in everything from early warning systems on public issues to identifying customer trends and […]
In the world of B2B, online communities see lively discussion and debate from their members. They also see the sharing of resources and knowledge contributed by field experts and host well-planned live events. For those who work in the field of customer experience, this paid-access website for the Customer Experience Professionals Association is a must-bookmark. […]
The ideal online B2B communities are sized just right – large enough to have a variety of participants bring in new ideas and advice, but small enough that working relationships and professional connections can be formed. They see lively discussion and debate from their members, the sharing of resources and knowledge contributed by field experts […]
Technology is changing everything, including the way that physical (and non-physical) goods are procured, purchased, shipped and managed. The explosion of tracking and sensor technologies, the shifts toward artificial intelligence-based just-in-time resource management and provisioning is changing everything from events to pricing. The argument for using AI comes down to the reduction of expenses. Fixed […]
Specialized B2B communities allow professionals to cut through the online clutter to get to the real goods. Whether your goal is making your marketing more impactful, getting advice from your peers, innovating, supporting your customers and staff or getting fast expert advice, a good community can help you achieve it. HitRecord is one of the best […]
Social listening has undergone enormous evolution. Today’s social intelligence — as it is now widely known — is involved with multiple parts of marcom and used in everything from early warning systems on public issues to identifying customer trends and topics. Jenny Cheng is chief product officer of Inside View, a market intelligence platform that […]
Social listening is still an emerging space and a relatively small percentage of B2B firms Social intelligence is definitely a growth area as B2B use of social continues to expand, almost unnoticed by platforms like Twitter, and demonstrating great utility for B2B advertisers. Freelance digital strategist Kelly Hungerford is the owner of CommunityWorks (http://communityworks.io/), a […]
It is extremely rare that a television show, let alone a comedy, would take on the business tech world in relevant and insightful ways. Tech knowledge and experts move at a pace seemingly too fast for television and the content itself is so complex how could a television show string viewers along if they don’t […]
The Great White North will be hot this summer with some of the best tech conferences in the world taking place all across the country. Conferences are a great way to jumpstart your creativity in panels with talks and ideas from experts in digital, finance and startup culture. As C2 Montreal wraps up, we thought […]
You don’t need to follow basketball to admire how the Toronto Raptors are turning heads in the NBA. The Raptors first took the court in 1995, but this season is the first time in history they managed to make it as far as the Eastern Conference Finals. They finished the regular season with the fourth-best win percentage […]
In this digital era, one concept is slowly making its way into the B2B landscape: online communities. Brands like SAP, NASA, Starbucks, and Oracle have paved the way and are now reaping the benefits of building more ‘human’ relationships with their prospects. Over the last couple of years, an increasing number of firms of all […]
Fintech – it’s big and getting bigger and it’s got the traditional banking system looking over its shoulder. Whether it’s alternative currencies, new payment systems, or innovations in managing cash flow and sourcing investment, fintech is changing the world of finance. B2B is no different. We want to know – who are the most important […]
The world of B2B consists of high-specialized areas of expertise that can be isolating for those who know and work their fields so carefully. That’s where online communities come in. They afford B2B professionals new insights into their fields and allow them to network with fellow pros from across the globe. In this installment of B2B Community […]
