Social Listening Spotlight: Introhive Chief Innovation Officer David Alston

Social intelligence is very important in B2B. While it’s still widely underused by companies who went in search for their brands on social, found none, and abandoned the effort. Social intelligence for B2B, when done effectively, offers powerful, actionable  insights into the state of a market, industry or audience, and the opportunity for live engagement […]

B2B Community Spotlight: The Customer Experience Professionals Association

In the world of B2B, online communities see lively discussion and debate from their members. They also see the sharing of resources and knowledge contributed by field experts and host well-planned live events. For those who work in the field of customer experience, this paid-access website for the Customer Experience Professionals Association is a must-bookmark. […]

Nominations open for our B2B Logistics and Distribution Index

Technology is changing everything, including the way that physical (and non-physical) goods are procured, purchased, shipped and managed. The explosion of tracking and sensor technologies, the shifts toward artificial intelligence-based just-in-time resource management and provisioning is changing everything from events to pricing. The argument for using AI comes down to the reduction of expenses. Fixed […]

Social Listening Spotlight: CommunityWorks owner Kelly Hungerford

Social listening is still an emerging space and a relatively small percentage of B2B firms Social intelligence is definitely a growth area as B2B use of social continues to expand, almost unnoticed by platforms like Twitter, and demonstrating great utility for B2B  advertisers. Freelance digital strategist Kelly Hungerford is the owner of CommunityWorks (http://communityworks.io/), a […]